Worst product description ever?

Posted by Dave CollinsWebsite Optimisation

We recently started working with a client who sells SharePoint solutions. I personally am not handling the account, but after looking at their website, realised that although I have heard about SharePoint, I don’t know exactly what it is. So I went to Microsoft for the answer: “What Is SharePoint? Microsoft Office SharePoint Server 2007 is an integrated suite of … Read More

Stop torturing your website visitors

Posted by Dave CollinsGeneral, Website Optimisation

Remember when 468 x 80 banners were the big thing? I do. In fact I used to sell advertising on some of our websites using the format, as did most websites at that time. Then we hit ICO – Inevitable Cycle of Overuse. Stage 1 – the format takes off; now “everybody” is using it. Stage 2 – we see … Read More

News International & Spotify – Crocodiles or Dinosaurs?

Posted by Dave CollinsGeneral

The UK’s Times and Sunday Times newspapers have announced that they will start charging to access their websites in June. Readers will be charged £1 (US $1.50) for a day’s access or £2 ($3) for a week’s subscription. This immediately reminded me of Spotify. As an occasional Spotify user, I really like the access it provides me to literally millions … Read More

Beware – another Google AdWords phishing attempt

Posted by Dave CollinsGoogle Ads

Watch our for yet another phishing attempt pretending to be from Google AdWords: The usual rule of thumb applies. Don’t ever click one of those links. Login to your account normally through your browser. The other rule of thumb is that Google’s emails usually make sense. They don’t say things like “make sure your keywords are jighly relevant” and “if … Read More

Google and China – the bigger issue

Posted by Dave CollinsGeneral

Yes, yes, we know. Google China users are being automatically redirected to Google Hong Kong. But more importantly, why is the Google Hong Kong homepage so much funkier than everywhere else: Google.com: Google.com.hk: When are we going to be upgraded?

Google hypocrisy reaches new levels

Posted by Dave CollinsGeneral, Website Optimisation

According to a post on the Google Analytics blog, Google are developing a “global browser based plug-in to allow users to opt out of being tracked by Google Analytics“. The writer explains that this is in the interests of “protecting use data privacy“. Sorry? This has the potential to cripple the accuracy of Google Analytics data, and will effectively be … Read More

CNET Downloads reviews changes – better late than never?

Posted by Dave CollinsDigital Marketing

From CNET’s Software Publisher Newsletter: “As of March 16th, reviews on CNET Downloads are changing in a small but significant way. Since we began reviewing software nearly eight years ago, we have reviewed only the trial version of any software title that was also available for purchase. Going forward, we will begin reviewing and rating software based on the full … Read More

AdWords downtime in the middle of the day?

Posted by Dave CollinsGoogle Ads

Just noticed this: “System downtime – 18 March 2010 10:00 to 18 March 2010 14:00 Pacific Time. AdWords system maintenance is scheduled from 18 March 2010, 10:00 to 18 March 2010, 14:00 Pacific Time. During this time, you won’t be able to sign in to your account, but your campaigns will continue to run normally. We apologise for any inconvenience.“ … Read More

Google’s system needs wiping down

Posted by Dave CollinsDigital Marketing, Google Ads

My Google AdWords MCC account allows me to access all of our client’s accounts without using separate login details for each. It’s very useful, despite having a stupid name. MCC stands for My Client Centre, so ‘my MCC account’ means ‘my my client centre account’. Anyway Google are in the process of updating their my client centre (I told you … Read More

Facebook passing Google for visits

Posted by Dave CollinsDigital Marketing

Experian Hitwise are reporting that in the week ending March 13th 2010, Facebook received more visits than Google: The numbers suggest that this was far from a sudden/lucky surge, and I suspect we’ll be seeing more of this. However it’s worth remembering that this is effectively dumb data. A significant percentage of visitors to Facebook will simply be updating their … Read More