Worst product description ever?

Posted by Dave CollinsWebsite Optimisation

We recently started working with a client who sells SharePoint solutions. I personally am not handling the account, but after looking at their website, realised that although I have heard about SharePoint, I don’t know exactly what it is.

So I went to Microsoft for the answer:

What Is SharePoint?

Microsoft Office SharePoint Server 2007 is an integrated suite of server capabilities that can help improve organizational effectiveness by providing comprehensive content management and enterprise search, accelerating shared business processes, and facilitating information-sharing across boundaries for better business insight. Additionally, this collaboration and content management server provides IT professionals and developers with the platform and tools they need for server administration, application extensibility, and interoperability.

I could be looking for the precise solution offered by SharePoint and I wouldn’t even know it.

Those who like to argue could say that Microsoft can get away with it. That anyone looking for SharePoint already knows what it is.

But there are definitely people out there who are looking for this type of solution who don’t know what SharePoint is. And Microsoft’s website certainly won’t help them.

Most visitors to your website will find their way there through a search engine. If your main page doesn’t instantly communicate what you sell and why they should buy it, they’ll be gone faster than you can say floccinaucinihilipilification.