Beat the AdWords System: 14 ways to cut your Google AdWords costs

Posted by Dave CollinsGoogle AdWords

Google AdWords is a wonderful sales tool. But  the system is complex, and Google’s defaults are a far better fit for Google than their advertisers. As a Qualified AdWords Professional, Dave Collins has worked with hundreds of AdWords accounts for more than nine years. Two facts emerge time after time: Fact 1: Most accounts lose money without the account holder … Read More

Track ANY website changes (for free) with Google Reader

Posted by Dave CollinsDigital Marketing, General

Google Reader is one of those tools that I like, understand, but don’t really use. At least not until now. I’ve been using FeedDemon longer than I can remember; certainly long before most normal people had ever heard of RSS feeds. And that’s the root of the problem with RSS: Most people have never heard of it, many of those … Read More

AdWords trying to find mobile search

Posted by Dave CollinsGoogle AdWords

Google appear to be getting increasingly serious about the prospect of mobile search. Last week they added the option for AdWords advertisers to target (some) specific devices, and they’ve now added the ability to target by phone service provider too. The question is who will use this? Who needs to target their ad delivery by phone carrier?

Preaching to the choir is good for your business

Posted by Dave CollinsDigital Marketing

A good friend told me that he’d recently been buying a lot of things in preparation for the birth of his first child. And like any red-blooded male, he’s been doing most of his shopping online. The father-to-be that is, not the child. Following almost every order, the company he bought from sent him an email containing a coupon towards … Read More

How to drive your website visitors away part one: avoid clarity

Posted by Dave CollinsWebsite Optimisation

Imagine you’re looking for a company to redesign your website. A quick search on Google pulls up two potential agencies. Which one are you more likely to choose? The second example state that “potential customers decide within the first 30 seconds whether or not to leave a website“. 30 seconds? Wishful thinking is no competition for instant clarity.

Google vs. Google

Posted by Dave CollinsGeneral

Ever since Google settled onto their throne as the undisputed King of the search engines, people have been predicting their demise. History has taught us that no King will rule forever, and at some point, even the mighty Google will fall from grace. Yet a pattern appears to have emerged in the online world. Interesting new services and products emerge, … Read More

Short, sharp headlines that work

Posted by Dave CollinsDigital Marketing, Website Optimisation

A newspaper headline is written in large letters, and is supposed to indicate the content of the article. Front page headlines are the most important, as they need to be eye catching enough to snare the interest of passers-by. You can probably see where I’m going with this. Our own company sells services to help (mainly) software developers increase their … Read More

Time to say goodbye to Jakob Nielsen?

Posted by Dave CollinsWebsite Optimisation

If you haven’t yet heard of Jakob Nielsen, I can only assume that you have memory issues. Welcome to my world. Jakob Nielsen has been described as the guru, king and world’s leading expert on website usability, and even the stoic Financial Times describe him as “perhaps the best-known design and usability guru on the Internet“. Perhaps. So it is … Read More

How many is too many?

Posted by Dave CollinsDigital Marketing, Website Optimisation

Throughout our company’s website we have six navigational elements at the top of each page. Seven if you include the logo that goes back to the homepage. Websites like MJT Net have eight elements in their main top nav, with more than 30 more in drop-down menus. Amazon switched from their top nav to the most confusing dynamic nav that … Read More