Watch out for the Google Wave

Posted by Dave CollinsGeneral

According to the Official Google Blog, over 100,000 people will today receive their invitations to preview Google Wave. If you haven’t yet heard of Google Wave, it’s a mix of email, instant messaging, twitter and more. You can see it in action in Google Wave Developer Preview at Google I/O 2009. So what is it? To be honest I don’t … Read More

Would you pay for free?

Posted by Dave CollinsGeneral

A recent chart by Silicon Alley Insider’s Chart of the Day suggests that 74% of a news web site’s users would “find another free site” if their favourite news site suddenly began charging. Only 5% of the survey’s respondents said that they would pay to continue reading. I don’t believe that this would be the case. Rupert Murdoch plans to … Read More

Cybercrime opportunity and lessons learnt from Norton

Posted by Dave CollinsDigital Marketing, General

The anti-virus companies are the unsung heroes of the modern PC. Back in the day when “normal, everyday people” were only starting to think about buying a PC for home use, the anti-virus companies were ramping up their marketing efforts. And by the time PCs for the home had become a norm, anti-virus software had been transformed from a paranoid-geek’s … Read More

Are Google starting to sweat a little? I hope so.

Posted by Dave CollinsGeneral, Google AdWords

Chances are that most of your quality traffic comes from Google, but the search landscape is starting to look a little ruffled. Yahoo have relaunched their web portal, and are said to be spending $100m in a global advertising campaign. And Microsoft’s Bing is starting to nibble the edges of some of Google’s long-dominated market share, with ComScore recording a … Read More

AdWords workaround for the long ad approval process

Posted by Aaron WeinerGoogle AdWords

If you’re using AdWords, you have most likely run into the dreaded ad approval queue. Does the following sound familiar? Weeks after creating your new AdWords ads, you phone Google to ask why it is taking so long for them to become active. Google say, “The amount of time it takes for your ad to be reviewed may vary depending … Read More

Google Waffle and the art of quantity hype

Posted by Dave CollinsGeneral

Google have announced their new DoubleClick Ad Exchange, yet are somehow managing to drown the pertinent facts with an overwhelming quantity of waffle. The Official Google Blog published a post entitled The DoubleClick Ad Exchange: growing the display advertising pie for everyone last Friday, yet the first nine paragraphs of the entry are little more than lengthy yabbering. A total … Read More

Video screens hit paper magazines and the environment

Posted by Dave CollinsDigital Marketing

I suppose it had to happen. From the BBC News – Video screens hit paper magazines: “The first video advert inside a print title has been published inside the American magazine Entertainment Weekly. The small screen, built into a cardboard insert, contains an advert for Pepsi Max and trailers for US TV network, CBS. There are also in-built speakers, so … Read More

Create AdWords image ads in no time

Posted by Aaron WeinerGoogle AdWords

We’ve recently been seeing quite good performance with image ads, both animated and static. The problem is the time it takes to have another ad created to your specific needs. It only takes a few seconds to create a new text ad, yet when it comes to creating a new image ad, this can often take a lot longer. Display … Read More

Facebook breaks the rules: positive cashflow… and early!

Posted by Dave CollinsGeneral

From Mark Zuckerberg’s blog: “As of today, Facebook now serves 300 million people across the world. It’s a large number, but the way we think about this is that we’re just getting started on our goal of connecting everyone. We’re also succeeding at building Facebook in a sustainable way. Earlier this year, we said we expected to be cash flow … Read More