AdWords Version 3.0?

Posted by Dave CollinsGoogle AdWords

As you’ve probably heard by now, Google are in the process of shaking up their AdWords system – inside and out. To begin with, they’re now displaying AdWords ads in their News searches. This is more than a little puzzling. First of all, you probably assumed they were already doing so, right? Secondly, you now might be wondering why they … Read More

Tools for taking action against copyright infringement

Posted by Aaron WeinerDigital Marketing

Having your website content stolen is a growing problem. But when you find out about it, what can you do? Finding the content is quite easy, getting the “borrower” to remove it might prove to be difficult. But all hope is not lost. The Google AdSense blog recently made a posting on methods of reporting copyright infringement by AdSense users. … Read More

Trying to work out how to use Twitter

Posted by Dave CollinsDigital Marketing, General

On November 14th, 2008, I posted my first ever tweet: “Trying to work out how to use twitter“. 104 days later, I’m still trying to work out how to use it. But I’m getting there. I keep reading about how vital Twitter is for businesses. Having run a business for more than ten years and a Tweeter account for more … Read More

New York Job Fair Reflects Growing Desperation of the Unemployed

Posted by Dave CollinsEconomy

A biannual job fair in New York City entitled “Women For Hire Career Expo” attracted a segment of the population which it had never before interested- men. One attendee, Kevin Greene, 37, was reluctant to attend an employment event geared specifically towards women, but that his desperation to find work  forced him to put aside his reservations. “It’s so hard … Read More

iPhone or BlackBerry?

Posted by Dave CollinsDigital Marketing

We all enjoy convincing our peers that our gadgets/toys/business communication devices are better than theirs. Betamax vs. VHS, IE vs. Netscape, PC vs. Mac, IPAQ vs. Palm and so on. A surprising number of people are nowadays arguing the BlackBerry – iPhone debate, and if you step aside from the bulging-eyed fanatics of each, it’s actually quite interesting to watch … Read More

Gmail is down

Posted by Dave CollinsDigital Marketing, General

Gmail is down and has been for some time. I’m glad our business doesn’t rely on it. And I’m waiting for the inevitable eruption of fury. Personally, I’m a firm believer in the idea that you get what you pay for. So users of Gmail should have no cause for complaint. They’re using a free service with all the caveats … Read More

Good, bad and hmmm

Posted by Dave CollinsDigital Marketing

Ever since recently rereading Tolkien’s The Lord of the Rings, the world appears to have polarised into good and evil. Right and wrong. Politics has become about doing what’s right, wars are declared against tyrants, and countries led by bad men are branded as evil. Businesses have grown to realise that being good not only looks good, it is good. … Read More

What are people saying about you?

Posted by Karin CollinsDigital Marketing

The internet is big. Vast, even.  Mainly, it’s full of written text. Chances are that some of it is about you and your business – but is it good, bad or even downright ugly? Online reputation management is a phrase that seems to be popping up all over the place at the moment. We’ve been spending some time on this … Read More

AdWords: More display URL policy changes

Posted by Dave CollinsGoogle AdWords

Inside AdWords recently announced a new change to their AdWords policy on display URLs: “In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. … Read More

Add your voice

Posted by Dave CollinsGeneral

I was recently convinced that we should allow comments on our blog. In fact the more I thought about it, the more I realised that some interesting ideas could come from the dialog. So if you have any thoughts on what we say here, please click the comments link at the foot of the post. No registration required. A lot … Read More