Posted by Dave CollinsGeneral

The end of the year is marked by many events: time off work, over-eating, festivities, spending time with friends and families and data anomalies. If you’re currently in the “slow zone” between Christmas and New Year, then chances are that you’ve been looking at your Google AdWords account and/or web server logs. Doing so might have left you puzzled. Even … Read More

Going offline for a few days

Posted by Dave CollinsGeneral

Even the most enthusiastic of online marketers need some time-off. From myself, Aaron, Karin & Michael, I’d like to wish all of you a happy, healthy and restful holiday. I hope you manage to get away from your desks and PCs, and spend some quality time with family and friends. See you next week… yes it’s brief, but better than … Read More

4 reasons to never touch PPC

Posted by Dave CollinsDigital Marketing, Google Ads

MediaPost’s SearchInsider has an interesting article outlining three four reasons not to touch PPC with a bargepole. 1. “There’s no faster, easier way to lose money”. I don’t agree. I think that not engaging in PPC (or any other form of marketing) and missing out on potentially vast sources of targeted traffic and sales could be a far easier and … Read More

Quality Score and performance

Posted by Dave CollinsGoogle Ads

Common-sense is usually a good rule of thumb when it comes to all things related to Google AdWords, and the AdWords Agency Blog has official confirmation on what I’ve long suspected: “A few bad days of test performance will not ruin your Quality Scores. If you find that the changes you’ve made don’t perform well after a few days, you … Read More

Microsoft Extends XP’s Availability

Posted by Dave CollinsDigital Marketing

Microsoft announced that it has moved back the final availability date for their XP operating system to May 31, 2009.  The last date on which PC builders and distributors could sell machines with XP was originally set for July 31, 2009, then pushed back until January 31, 2009, and it has now been extended until May 31, 2009. The extension … Read More

Prison for pirating software

Posted by Aaron WeinerGeneral

Good news for the software industry: prison for pirating software: “Three defendants were sentenced to prison today for their roles in an online copyright infringement scheme involving the sale of counterfeit software worth $2.5 million, Acting Assistant Attorney General Matthew Friedrich of the Criminal Division and U.S. Attorney Johnny Sutton for the Western District of Texas announced. … The court … Read More

Predictions for 2009

Posted by Dave CollinsDigital Marketing, General

I always cringe when I read other people’s predictions for the following year, and have never understood why putting yourself on the line is so appealing to so many. But this year I’m overwhelmed by a desire to join the masses, so why resist? The following, in no particular order, are my predictions for 2009: The Economy – it’s going … Read More

Improve your website’s ability to sell

Posted by Dave CollinsDigital Marketing

It’s that time of year again. We’re being inundated with “The X top ways to Y your Z” and “The X top Y’s of 2008”. You know the sort of thing. Yet SearchEngineGuide’s 4 Tips to Improving Your Site’s Ability to Sell, Sell, Sell is actually worth a read. Stoney deGeyter lists 10 examples of hurdles to sales, and four … Read More

AdWords Editor version 7.0

Posted by Dave CollinsGoogle Ads

Google have released AdWords Editor 7.0, as detailed in our Google AdWords News. Two questions spring to mind. Firstly, why the major version numbering? There’s nothing particularly new or ground-breaking, so why wasn’t this merely version 6.6? Could it be that some major new features were pulled before release? Secondly, why so quietly? I haven’t seen a single announcement, unlike … Read More

Palamida Names Top 25 Open Source Projects

Posted by Dave CollinsDigital Marketing, Economy

Like many professionals during these difficult economic times, software developers are being asked to continue producing the same quality end product but with significantly reduced budgets. What is a software developer to do? One of the best ways for struggling developers to get more out of their diminished funds is to take full advantage of all the open source software … Read More