TuCows weigh in!

Posted by Dave CollinsDigital Marketing

At least I know that someone's reading this blog. Bob Gibson from TuCows emailed in, after reading our People ignore banner ads – no, really entry from a few days ago. Bob was very agitated. Okay, not really. If you've met Bob you'll probably find it hard to picture him really agitated. But he did disagree with a number of … Read More

Google feeling the heat

Posted by Dave CollinsDigital Marketing

Have you been noticing a decline in the quality of Google search results lately? I myself have noticed an increase in the number of spam results (and I use Google a LOT), although our own rankings remain more or less where they have been for a long time. And the masses are starting to grumble. The gist of the grumble … Read More

People ignore banner ads – no, really

Posted by Dave CollinsDigital Marketing

ClickZ is reporting on a new eye-tracking study which has discovered that website visitors avoid viewing banner ads. Naming it “banner blindness”, the study claims that people simply ignore bright flashing ads and other irrelevant content. I think anyone who's attempted a banner ad campaign in recent years would have been more than happy to tell them that, without the … Read More

Maxthon, the Chinese choice

Posted by Dave CollinsDigital Marketing

Regular readers of this blog will know that Maxthon is my browser of choice, mainly because I love how easy it makes tabbed browsing. What I didn't know was that it's also hugely popular in China, but for an entirely different reason. CNET News reports: “[Maxthon] has attracted millions of users in China for functionality that can funnel traffic through … Read More

ClickTracks Appetizer – Web Analytics Day

Posted by Dave CollinsDigital Marketing

Regular readers of this blog will have heard me praise ClickTracks before. It's head and shoulders above any other log analysis tool, and believe me I've worked with a few over the years! Their free version, ClickTracks Appetizer, isn't a trial version, but is instead a stripped down version of their main product. However, on June 8th, ClickTracks will turn … Read More

Optional AdWords notifications

Posted by Dave CollinsDigital Marketing

From Inside AdWords: “As an Inside AdWords blog reader, you’re likely looking for tips and updates about AdWords, but have you ever wished that this information was more tailored to your account? If so, you may want to consider signing up for a few of our AdWords Notifications located in the Account Preferences section of the My Account tab.” My … Read More