Yahoo and Symantec join forces

Posted by Dave CollinsDigital Marketing

Somewhat surprisingly, the search engine and the antivirus giant have joined forces for a new marketing venture. Ars Technica writes:

“Symantec will offer its existing product, the Norton Internet Security Suite, as a 30-day trial download from Yahoo. The product will be branded “Norton Internet Security provided by Yahoo!” and will be available through the Yahoo web site as well as through the Yahoo Toolbar for Internet Explorer.”

So what's in it for the two of them? Well, Yahoo gets to look like they're staying on top of increasing online security concerns, and Symantec gain increased exposure.

Whether or not people will be happy with Norton remains to be seen.

Yahoo and Symantec join forces to launch Internet security service