When I first started shaving, I tried a Bic disposable razor.
It made mincemeat of my face, but never tried to be anything more than the cheap, disposable razor that it was.
I remember when the first “twin-blade” razor came out.
It was quite interesting because it was new and different, and it actually did seem to shave closer than a single-blade.
Then came strips of aloe vera (to soothe the skin a millisecond before it gets scraped away). This too was new and different, as was the launch of the first three-blade razor, the twin-moisturising-strips, the battery-powered vibrating wet razor, the electrically-powered dry razor that oozed slug-like gel and more.
Actually much more.
The Gillette Complete Product Line-Up features no less than 22 different razors – my personal favourite being the Fusion Gaming Razor:
“When it’s time to step up, you need to put your best face forward. The Gillette Fusion Gamer razor gives you the home advantage by combining Gillette’s advanced shaving technology with sophisticated performance. You can take control of the 5-blade technology and gentle contouring Microfins standard on the Gillette Fusion Gamer razor.“
I don’t like swearing for the sake of it, but holy crap.
And yes, you read that correctly. There are indeed five blades on this advanced shaving technology.
How did we cope in the past?
A razor does one thing – it shaves off hair. A good razor does so with less irritation.
Without a doubt we’re heading to the Retro Razor at some point, that will help you start the day “getting back to nature with one single blade with the allergen-free-no-moisturiser-strip“.
Yesterday I came across the Gravity Defyer shoe range:
Let’s ignore the fact that the logo is a sperm, and concentrate instead on marketing hype that includes a Master Spring that propels you forward yet somehow reduces fatigue, VersoShock Trampoline Shock absorbing heel and of course the Twin Stabilisers.
I understand where they’re coming from. They’re trying to be new and different, but while there may be a fine line between hype and stupidity, this level of sensationalism crossed it a long time ago and never looked back.
Please don’t allow this form of marketing to work.
