SEO demystified – an awe**** idea

Posted by Dave CollinsSEO

I just got back from MicroConf 2013, where I had the honour of speaking to an incredible group of entrepreneurs about SEO.

My presentation appeared to go down well, yet many will remember it for two reasons.

The first was my demonstration of how careful you need to be when giving cash to an SEO consultant.

The second was my stupidly talking about my dislike of the word awesome.

Never ever say the word awesome


I suppose that in hindsight I deserved that.

Yet an awe**** idea did come out of it, and I’ll soon be working on an ebook version of the presentation. Watch this space.

Two last points:

The awe**** in this post of course refers to aweless.

The final point:


I hate slang.