On Thursday the one-billionth download from Apple’s App Store occurred, marking an impressive milestone for the store. Only in existence for 10 months, the App Store already boasts more than 30,000 applications with new content pouring in every day. With consumer’s voracious appetite for mobile apps growing by the day, developers are racing to come up with the next big … Read More
Twitter Flu – Win a $100 Amazon gift voucher
Mashable have (yet another) interesting article on Twitter: Inside the Minds of Twitter Users by Ann Handley from MarketingProfs. The article explains the results of a fascinating survey of 432 “highly involved Twitter users“. And how is a highly involved Twitter addict defined? Someone who spends an average of 2 and three quarter hours per day on Twitter. An average … Read More
Google want to know even more about you. Privacy concerns anyone?
You probably already noticed that there’s a lot of anti-Google sentiment out there. If someone awoke from a ten year coma today, they might be puzzled. They might assume that Google manufactured cigarettes or perhaps chopped-down rainforests as a sport. I’m as critical as anyone else when it comes to the things that Google could and should do better, especially … Read More
Google – one step backwards, three steps forward
Google Labs have launched two new experimental products that actually have the potential to change the way we search for news and pictures. Google News Timeline “allows users to view news, scanned newspapers and magazines, blog posts, sports scores, and more on a zoomable, graphical timeline”, while Similar Images “helps you narrow your search by finding images that are visually … Read More
Google vs. Yahoo – is there a prize for second place?
I like to indulge myself a little on a Friday morning, and look for emerging trends across all of our client accounts. I did say a little. When looking at which search engines send traffic to our clients, like Olympic events, the three medal winners stand on a podium. Unlike the Olympic podiums, the Gold medal winner stands several kilometres … Read More
Familiarity vs. innovation
Our company has worked with a lot of different applications over the years, and I usually recognise a good application when I see one. When first evaluating an application, one of the first things the user notices is the interface. Most Windows applications use a similar convention. They have a row of menu items that make use of dropdown menus, … Read More
Live Website Critique Webinar – A fresh look at your website
Blinkers are used by horse riders to prevent their animals from being distracted by what may be happening behind and to the side of them. If you’re racing a horse, it can be a very good idea, as you want them to focus solely on getting to the end of the race, as quickly as possible. In business, there are … Read More
New AdWords conversion metrics – Conversions (many-per-click)
If you are using AdWords conversion tracking on your website, you might not have been aware that only one conversion will be counted for a particular visitor. For example, if you have the same conversion tracking code set up on each of your software downloads, you will only see one conversion for a particular visitor, even though they may have … Read More
New AdWords Ads Increasingly Getting Stuck in the ‘Under Review’ Black Hole
I’ve recently noticed a frustrating AdWords trend. It seems like every new ad I create takes longer and longer to actually begin running. Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of ‘under review’ or ‘Active’, but in either case the ads exist in a state of limbo, unable to accrue … Read More
Twitter demographics; most users aged 45 – 54?
comScore recently released a fascinating analysis of Twitter’s users; some of the figures were impressive but not surprising, while others were completely unexpected. It comes as no surprise that Twitter’s growth figures are incredible, with more than 10 million visitors to Twitter in February this year – a 700% increase when compared to February 2008. Yet as large as the … Read More
