On March 13th, YouTube are stopping support for older browsers. The following browsers will be impacted by the change: Any browser older than Microsoft Internet Explorer 7.0 Any browser older than Mozilla Firefox 3.0 Any browser older than Google Chrome 4.0 Any browser older than Safari 3.0+ Note that users of these browsers will still be able to watch YouTube … Read More
New video: 14 ways to cut your Google AdWords costs
Two weeks ago we ran a 45 minute webinar on 14 ways to cut your Google AdWords costs. The feedback we received was fantastic, and some of the attendees (and people who missed the webinar) wanted to know if a recorded version of the webinar would be made available. We listened. We re-recorded. And we put it on YouTube. The … Read More
AdWords Editor comments
AdWords Editor is used by many advertisers, mainly because it makes our lives easier. But many users overlook a useful feature – the ability to add comments as reminders to themselves, or as explanations for other AdWords Editor users working on an account. I personally make notes of dates that I add keywords, pause keywords, raise/lower keyword bids, add negative … Read More
Is this girl costing you a lot of money?
Have you ever seen this girl before? She may look familiar to you. But you probably don’t remember where you’ve seen her. And you probably don’t realise that she might be costing you a lot of money. This girl’s image is on a massive number of websites which are part of the content network. The websites in question have one … Read More
Google facts and figures – data for the obsessed
Many thanks to Dirk Paessler for sending this my way: “Google has perhaps more than any other company become “The Internet Company.” It’s grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform. And let’s face it, Google is a pretty interesting company. In … Read More
Google Wave bye-bye
Hype is a powerful thing, but behind all great marketing has to be (at the very least) a good product. Otherwise it’s little more than noise. Google Wave set out to be a solution to a problem that most people don’t have. Which is why, according to Business Insider, web visits to Google Wave have dropped sharply. Having used it … Read More
Beat the AdWords System: 14 ways to cut your Google AdWords costs
Google AdWords is a wonderful sales tool. But the system is complex, and Google’s defaults are a far better fit for Google than their advertisers. As a Qualified AdWords Professional, Dave Collins has worked with hundreds of AdWords accounts for more than nine years. Two facts emerge time after time: Fact 1: Most accounts lose money without the account holder … Read More
Track ANY website changes (for free) with Google Reader
Google Reader is one of those tools that I like, understand, but don’t really use. At least not until now. I’ve been using FeedDemon longer than I can remember; certainly long before most normal people had ever heard of RSS feeds. And that’s the root of the problem with RSS: Most people have never heard of it, many of those … Read More
Preaching to the choir is good for your business
A good friend told me that he’d recently been buying a lot of things in preparation for the birth of his first child. And like any red-blooded male, he’s been doing most of his shopping online. The father-to-be that is, not the child. Following almost every order, the company he bought from sent him an email containing a coupon towards … Read More
Google vs. Google
Ever since Google settled onto their throne as the undisputed King of the search engines, people have been predicting their demise. History has taught us that no King will rule forever, and at some point, even the mighty Google will fall from grace. Yet a pattern appears to have emerged in the online world. Interesting new services and products emerge, … Read More
