Roller coasters on thin ice – the need for marketing

Posted by Dave CollinsDigital Marketing, Economy

The recession is over (for now), but for many businesses, the after-effects are proving to be more painful than the event itself.

There’s never been a more important time for your business to be actively engaged in effective online marketing.

Some companies are realising they survived the recession, breathing a sigh of relief, and sitting back comfortably.

This is a big mistake, for a number of reasons.

Most economies are in a very fragile state.

Last week saw the UK’s media celebrating that the UK economy had grown more than expected: our quarterly growth of 1.1% had been revised to 1.2%. This is before the Government’s fairly drastic cost/job slashing measures are applied.

How’s that for skating on thin ice?

Growth

Additionally, while the risk of a so-called double dip recession is debatable, every day sees a roller coaster of very good and very bad economic news.

Take a look at the headlines on the BBC’s Business pages at the time of writing this post:

BBC

When you combine roller-coasters with thin ice, the results aren’t going to be pretty.

There’s never been a more important time for your business to be actively engaged in effective online marketing.