“My son’s website is absolutely wonderful”

Posted by Dave CollinsWebsite Optimisation

We all like praise from our parents, but should you be looking at them to critique your website?

Better still, ask a friend.

Better still, ask a client or customer.

Better still, ask a potential client or customer who didn’t buy what you sell.

Best of all, look in your Analytics account. You’ll find plenty of answers, and unfortunately plenty more questions.

Tip: Whether your website is wonderful or not isn’t the point. How much you’re going to improve it is far more important.

Second tip: Improving your website probably has little or nothing to do with how it looks. Nice logos and striking designs don’t make good websites.