What happened to clarity? What happened to honesty?

Posted by Dave CollinsMarketing

I recently returned from the Business of Software Conference in Boston – the most interesting event I have ever attended.

The hotel we were staying at, like many, is keen to jump on the Green bandwagon. Yet the card in my bathroom seemed to be lacking in clarity. Apologies for the image quality – this was taken with my BlackBerry. And no I don’t usually take pictures in bathrooms:

Green vs. clarity

In other words, they traditionally change the towels on a daily basis. If you don’t want them to, leave the towels on the rack. If you do want them to, leave them on the floor. But surely if you want them to be cleaned, their traditions should take care of this for you?

The cynic might point out that no hotel cleans all the towels – they only clean those that are obviously used. In which case nothing new is happening here at all. It’s just another attempt to look good without having to do anything. But I’m not cynical.

In the interest of scientific testing I left two towels out – one on the side of the bath, the other on the back of a chair. Both were changed.

If what you’re trying to say is important enough to be printed on cards and left in thousands of bathrooms, it should at the very least be clear.

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