If you’re running an AdWords account and you have little or no negative keywords, you need to keep reading.
Put simply, negative keywords prevent your ads from being displayed to the wrong people.
For example, imagine you’re selling fresh fruit home deliveries, but you absolutely don’t offer bananas. Not sure why, but you just have an extreme dislike of bananas.
In order to avoid paying for clicks from people that are interested in buying bananas, you could add the negative keyword -bananas to your campaign.
Even if you’re only using exact match keywords throughout your campaigns, Google can still sneak in some irrelevant searches that will cost you money.
Using negative keywords within your AdWords campaigns is now more important than ever.
Here’s a short video that will explain how to find and add them to your campaigns.