Describe what you sell in five words

Posted by Dave CollinsWebsite Optimisation

On Sunday night I went to a friend’s 40th birthday party in London, and enjoyed watching my friends describing what they do to some of the people they met.

My friend, Simon, always gets the best reaction when he tells people he’s a neurosurgeon. For some reason people always look slightly surprised and slightly amused.

What intrigues me, however, is that very few of us have any idea what a neurosurgeon actually does. We picture a scalpel, a brain, and perhaps a drill, but for obvious reasons we have very little idea about the specifics of what the work actually involves.

If you sell software, you probably tell people you meet that you’re a software developer or a programmer.

If you tell someone who’s interested in what you sell you talk more about what it does.

But there’s a good chance you go into too much detail, much like the main page of your website.

Today’s challenge is a simple one. Describe what you sell in five words or less.

Here’s mine: SoftwarePromotions helps you sell more.

Over to you.