As a service provider, who would you think is our biggest competitor? It’s not another SEO agency, and it’s not an AdWords agency. It’s the firm based near where you work, who can walk, drive or commute to where your business is run. This is ludicrous. Historically it made a great deal of sense. Our parents and grandparents did business … Read More
How to adapt to not having keyword data
Last week’s post on Why keywords are no longer relevant to SEO produced more of a reaction than anticipated. Today I’ll show you how to adapt to the new reality. In a sense, Google have done the SEO world a favour, by forcing us away from a flawed model. Even ignoring the (not provided) issue, the fact is that different … Read More
Why keywords are no longer relevant to SEO
SEOs have to take their fingers out of their collective rears. Apologies for the vulgarity (this was the toned-down version) but being an SEO in 2015 means you have to duck and weave with Google, fight web designers, combat the “we’ve always done it this way” mentality, and, depressingly, fight the never-ending wave of ignorance within the SEO industry. I’ll … Read More
The AdWords vs. SEO debate is over
I think it’s time to stop chewing over the SEO vs. AdWords debate. Here’s why. Google have long argued an absolute separation of their organic and paid search results, at least from the point of view of the factors and variables involved. Yet the two sets of results have, over the years, moved closer to each other, both in terms … Read More
2013 – the year that SEO died
We’re just about to start an SEO project with a new client, and around ten days ago I received the following email. I’ve been working with SEO for more than 16 years, and every year come across hundreds of such predictions. I even wrote a blog post on the subject (SEO is dead. Long live SEO.) more than three years … Read More
A needle in an SEO-stack
Finding a good SEO is as difficult as finding a good accountant*. There’s an abundance of options to choose from, most look good on paper, and they usually sound good when you reach out to them. More importantly still, there’s a good chance that you don’t have the right skills when it comes to separating the sub-standard bullshitters from the … Read More
SEO tools don’t do SEO
The average software company has 1.5 more SEO tools than they use. Obviously a completely fictitious and ridiculous statistic, but when it comes to SEO, it’s become fashionable to talk utter crap. Last week I had a call with a company interested in our SEO services. We discussed the problem that they’re facing, and they offered to send me data … Read More
90 second SEO overview – no additional tools
One of the reasons that a lot of companies never get around to even looking into their search engine optimisation is that they don’t really know where to start. They’re often not too sure where to begin in looking at what often appears to be a pretty huge and overwhelming task. In today’s video I’m going to show you a … Read More
Step by step: adapting to (not provided)
Transcript of video – adapting to (not provided): Note: The video is worth watching as I’ll show you exactly what to look for and where. Plus it’s only 6 minutes long with no sales pitch! Hi everyone, this is Dave Collins from SoftwarePromotions. Today I’m going to talk about (not provided) and how you can actually deal with this new … Read More
Good headlines help your sex-life
An eye-catching headline can make the difference between a glance and engagement. This is beyond obvious, right? So why aren’t you doing it? You probably spend a fair amount of time writing and testing your website’s headlines. And if you’re running AdWords ads, you certainly understand the importance of a good title. Yet many companies fail to capitalise on the … Read More