Poor support is worse than no support

Posted by Dave CollinsGeneral

I recently bought a new version of an application that securely remembers my passwords and logins. The problem is that it keeps crashing my browser. I brought it to the company’s attention on January 27th. They claim to have fixed the issue five times, but this hasn’t been the case. Their latest piece of advice came on February 21st – … Read More

Software Mad Men

Posted by Dave CollinsDigital Marketing, General

A search for speed up my PC on Google (predictably) produces a lot of ads featuring surprisingly happy women. In fact five out of the first ten ads I clicked: Clearly this segment of the industry believe that deliriously happy (usually blonde) women sell software, but why? Could it be that they’re trying to sell to women? Unlikely. An old Squidoo … Read More

2011 predictions for the gullible

Posted by Dave CollinsGeneral

2011 will be the year of… Facebook advertising. Right now it doesn’t work for many companies because people going to Facebook are going to see what their friends are doing while they should be working. Not to buy things. I believe that Facebook can and will change this. It’s their only realistic source of revenue, so they have a good … Read More

The world’s most expensive terrestrial broadband?

Posted by Dave CollinsGeneral

I just received an interesting email from our (second) broadband provider, with the following information: “100Mbps Internet connections We’ve just connected our first 100Mbps customer to our new Ethernet Direct Leased Line service. This is dedicated fibre delivered direct to the premises. It is aimed primarily at business customers and is the new very cost-effective 21CN alternative to legacy 20CN … Read More

Forms that kill sales – 7 ways to kill your customers

Posted by Dave CollinsGeneral

True story – almost live. I just went to buy a useful product – I didn’t need it, but I wanted it. Here’s what happened. I clicked on the buy button, and was told that I had to set up an account. (Hurdle 1) Clicked on the link to do so, and was asked for my name and email address. … Read More

The SoftwarePromotions Interview

Posted by Dave CollinsGeneral

Nico Westerdale of Software Marketing Resource, BitsDuJour, Iconico and more has published his interview with yours truly: The SoftwarePromotions Interview Thank-you Nico!

Certification and the futility of not selling out

Posted by Dave CollinsGeneral, Google Ads

Thought 1: Bodybuilding has always struck me as an odd activity. At a very basic level, it’s about people wanting to look good and feel good about themselves.? taken from wikipedia Most young (and not so young) men would be happy to look like that. But if the aspiring bodybuilder decides to take it to a more competitive level, odd poses, … Read More

The web is dead?

Posted by Dave CollinsGeneral

Yes it is, according to Wired in The Web Is Dead. Long Live the Internet. “Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting… You’ve spent the day on the Internet — but not on the Web. And you … Read More

Amazon go PPC

Posted by Dave CollinsGeneral

“Amazon Product Ads provides a new, highly targeted advertising channel. Amazon’s world class shopping experience and product pages ensures you only pay for qualified customers. You don’t pay for customers to read about and view your products on Amazon. You only pay when they click on your ad to go to your Web site.“