Less is more. Pruning for clarity.

Posted by Dave CollinsDigital Optimisation, Digital Optimization, Website Usability

Ten seconds to impress? Not even close. This figure shocked me. If you’ve ever wondered how quickly visitors decide to stay on or leave a website after landing, you’re not alone. Common sense suggests this is probably 5 – 10 seconds. This is wrong. It’s much lower. The confusion arises from two distinct types of visitor types with different behavioural … Read More