Software developers, product designers and manufactures can learn a lot from Google. They churn out new features at an incredible rate. Their new ideas are (mostly) useful. They don’t wait too long before releasing their offerings to the world (Gmail is still in beta). And they don’t dilute a great product with superfluous features. Their latest most visible development has … Read More
McDonald’s advertising – inspired!
I thankfully don’t even remember the last time I ate a McDonalds meal, but a quick look at their advertising slogans makes for interesting reading. I personally suspect there’s more nutrition in our household waste than a McDonalds meal, but have to admit that when it comes to advertising, McDonalds truly know what they’re doing. I recently went shopping in … Read More
Yesterday’s website critique webinar
Yesterday’s webinar worked really well, and judging by the volume of email that we’ve already received, attendees found it to be both useful and entertaining. We aim to please. We’re hoping to post a video of the critique, and will announce it here once it’s online. Thank-you to everyone who attended, and a special thanks to my co-host, Sharon Housley … Read More
The dangers of working in the dark
We just finished redesigning our SoftwarePromotions website. It was a complete redesign, and involved a massive investment in time, cash and stress. But I think it paid off. We began our redesign process by first of all identifying what we felt were the most important pages on our website. The pages that we considered vital to our business. The next … Read More
Apple Records One-Billionth Download from its App Store
On Thursday the one-billionth download from Apple’s App Store occurred, marking an impressive milestone for the store. Only in existence for 10 months, the App Store already boasts more than 30,000 applications with new content pouring in every day. With consumer’s voracious appetite for mobile apps growing by the day, developers are racing to come up with the next big … Read More
Google vs. Yahoo – is there a prize for second place?
I like to indulge myself a little on a Friday morning, and look for emerging trends across all of our client accounts. I did say a little. When looking at which search engines send traffic to our clients, like Olympic events, the three medal winners stand on a podium. Unlike the Olympic podiums, the Gold medal winner stands several kilometres … Read More
Familiarity vs. innovation
Our company has worked with a lot of different applications over the years, and I usually recognise a good application when I see one. When first evaluating an application, one of the first things the user notices is the interface. Most Windows applications use a similar convention. They have a row of menu items that make use of dropdown menus, … Read More
Live Website Critique Webinar – A fresh look at your website
Blinkers are used by horse riders to prevent their animals from being distracted by what may be happening behind and to the side of them. If you’re racing a horse, it can be a very good idea, as you want them to focus solely on getting to the end of the race, as quickly as possible. In business, there are … Read More
Twitter demographics; most users aged 45 – 54?
comScore recently released a fascinating analysis of Twitter’s users; some of the figures were impressive but not surprising, while others were completely unexpected. It comes as no surprise that Twitter’s growth figures are incredible, with more than 10 million visitors to Twitter in February this year – a 700% increase when compared to February 2008. Yet as large as the … Read More
How long will they remember you? Assumptions and the 3:35 vs 10:45 rule.
Get ready for a large number of assumptions. Let’s assume that someone out there is in need of what you sell, and that they go to Google (where else?) to see what solutions are available. Whether it’s one of your AdWords ads or one of Google’s regular listings, let’s assume that they see your website first, and click on the … Read More
