Recently, there have been some massive changes over at Google, and I am not talking about how AdWords is now called Google Ads. Nor am I talking about the new interface. Or the Google Ads support which has gone seriously downhill over the past few months. I don’t have much hair on my head, but I do at times find … Read More
SEO tools: the best free, best paid and best avoided
There are more SEO tools out there than stars in the sky. Or at least it feels that way. The reason for this is a simple but seductive dream: The right SEO tool can save you time, save you money, increase your web traffic, bring you more sales and cut down your working day to a few hours. What’s not … Read More
Your Google Display Network performance is about to take a nose dive
In case you weren’t aware, Google recently sent out an email about some upcoming changes they were making to mobile targeting on the Google Display Network (GDN). The email looked something like this: Background – and how this change could impact your account’s performance. If you’re running any campaigns that target the GDN and you don’t update your settings, you’re … Read More