You’ve just logged into your Google Ads and you see that your cost per click is far too high. There’s no way you can continue to sustain a Google Ads account at these levels. One option is to give up and decide that Google Ads isn’t for you. I suspect your competition would love that but is that the right … Read More
Putting the oh in SEO
One of the worst things about being an SEO is telling people you’re an SEO. Really. The conversations you have are scarily close to digital versions of “I’m an arms dealer, but I only sell to the good guys.” Or “I’m a drug dealer, but only sell to responsible adults who aren’t addicted.” It may sound extreme, but everyone knows that there … Read More
Sudden Traffic Drop? Step by step diagnostic instructions
Your website traffic has fallen – possibly dramatically. You’ve logged into your Google Analytics account – you can see there’s a dramatic decline but there’s so much information. Where do you start? Every business website will see a traffic drop at some point, and when it happens it can be terrifying. Is it an SEO problem? Have you been hit by a … Read More