Please don’t be our next SEO client

Posted by Dave CollinsSEO

Nobody ever skips brushing their teeth. It just doesn’t happen. I myself have had long journeys crossing far too many time zones, where I’ve staggered into bed without showering or even washing my face, but my teeth always get brushed. Always. It doesn’t matter how exhausted, hungover, sick, miserable or tight for time you may be; you always brush your … Read More

AdWords conversion tracking is broken. Here’s why.

Posted by Dave CollinsGoogle AdWords

Most AdWords accounts use some form of conversion tracking as a metric of success, yet this model is flawed to the point of being meaningless. I’m not going to go into the specifics of why there may be a disconnect between the ad click and the conversion here, but if you want details read Tracking your AdWords return on investment. … Read More