How to adapt to not having keyword data

Posted by Dave CollinsSEO

Last week’s post on Why keywords are no longer relevant to SEO produced more of a reaction than anticipated. Today I’ll show you how to adapt to the new reality. In a sense, Google have done the SEO world a favour, by forcing us away from a flawed model. Even ignoring the (not provided) issue, the fact is that different … Read More

Why keywords are no longer relevant to SEO

Posted by Dave CollinsSEO

SEOs have to take their fingers out of their collective rears. Apologies for the vulgarity (this was the toned-down version) but being an SEO in 2015 means you have to duck and weave with Google, fight web designers, combat the “we’ve always done it this way” mentality, and, depressingly, fight the never-ending wave of ignorance within the SEO industry. I’ll … Read More

The AdWords vs. SEO debate is over

Posted by Dave CollinsGoogle AdWords, SEO

I think it’s time to stop chewing over the SEO vs. AdWords debate. Here’s why. Google have long argued an absolute separation of their organic and paid search results, at least from the point of view of the factors and variables involved. Yet the two sets of results have, over the years, moved closer to each other, both in terms … Read More