The components of loss and retention

Posted by Dave CollinsDigital Marketing

Retaining customers has a lot in common with getting more exercise. We know how important it is, we sometimes feel powerless to affect it, and it often takes a crisis to make us actually do something constructive about it. One of the reasons for this is the apparent lack of tangible data points for us to latch on to. Every¬†Wednesday … Read More

What can you do when Google are wrong?

Posted by Dave CollinsAnalytics, Google AdWords

We just discovered a bug in Google Analytics. In itself that’s worrying enough, but Google appear quite adamant that this isn’t an issue. I strongly disagree. Here’s what happened. While recently reviewing organic search traffic in Google Analytics, we noticed that some of what Google was identifying as organic was actually coming from AdWords. When we looked further, Analytics identified … Read More

Does the name really matter?

Posted by Dave CollinsMarketing

An enormous amount of time is usually spent naming a product or service, but is this necessary or justified? Conventional marketing thinking certainly thinks so, but I’m starting to think that this may not matter as much as it once did. There are the obvious blunders to avoid – names that are too easily mispronounced, misspelt, have sexual connotations or … Read More

Why are you still using that old thing?

Posted by Dave CollinsAnalytics

You’re almost certainly running Google Analytics on your website. But have you ever stopped to question why? Most likely it’s down to one of the following: Because it’s free. If so then you might want to question the wisdom of choosing a solution that monitors your website, analyses your online efforts and essentially directs and evaluates all of your digital … Read More