Dealing with poor Enhanced Campaign traffic

Posted by Aaron WeinerGoogle AdWords

Now that we’re all being forced into using Enhanced Campaigns, we’re going to need to get used to having less control over who we target and how we target them. If you’ve never targeted mobile devices in the past or you’ve never been happy with their performance, you can block that traffic using the mobile bid adjustment of -100%. There … Read More

A brief interview with Jason Cohen

Posted by Dave CollinsDigital Marketing

Over the next few months we’re going to be interviewing some of the more interesting people in our industry. The first of these, Jason Cohen, really needs no introduction, and his list of accomplishments is both extensive and impressive. Most of you will know him as the founder of Smart Bear and WPEngine, and also the writer behind the excellent a smart bear … Read More

Enhanced Campaigns will be attacking

Posted by Aaron WeinerGoogle AdWords

Google Enhanced Campaigns are coming and they will attack your account in July. You need to be prepared and I’m going to help you! The very short history of Enhanced Campaigns. Back around February of this year, Google announced that they were introducing Enhanced Campaigns. Simply put, Enhanced Campaigns remove some of your control over how you target your customers. … Read More

Real-world SEO

Posted by Dave CollinsSEO

You probably know this one: A woodcutter was straining to cut down a tree. A passer-by stopped to watch, and suggested that the woodcutter took a few minutes to sharpen his saw. “If you stop to sharpen your saw, you would cut the trees much faster.” The woodcutter retorted: “Who has time to sharpen their tools? Can’t you see how … Read More

Have a look at your AdWords Geographic data

Posted by Aaron WeinerGoogle AdWords

We all know that the people you target within AdWords are just as important as the keywords you target. At its most basic level, you want to avoid showing your ads to people who can’t purchase what you’re offering. Most AdWords accounts that I have reviewed over the years seem to configure the geographic targeting and never look back. Some … Read More

The importance of seven

Posted by Dave CollinsAnalytics

There is surprisingly little in the world that is completely random, even if it might appear to be so. The number of signups or sales, visitors, time spent, stickiness of different campaigns and more. They all conform to a pattern or series of patterns. A quick glance in your Google Analytics account, for example, shows the number of visits over … Read More

Find the right keywords

Posted by Aaron WeinerGoogle AdWords

Although money plays an integral part of running an AdWords campaign, you quickly realize that the keywords you choose play a more important roll as to how your campaign’s perform. If you choose the wrong keywords, you may realize that much of it turns into high cost hot air. Using the right keywords, will help ensure that you pay less per click … Read More