If you have an AdWords account, it’s crucial you regularly check how well it’s performing. If you don’t, you might as well be running a charity for Google. Here is a list of metrics that should help you gauge how well your account is performing: Conversion tracking In my years of managing AdWords accounts, I’ve come across many that don’t … Read More
You may have noticed that the frequency of our posts has plummeted slightly over recent months. We’re moving the whole of our website into WordPress, and it’s slow and painful. Which is why we hired a company to do the job for us. Equally slow and painful. But we’re almost there – please bear with us, we’ll be back very shortly.