The “picture is worth a thousand words” often seems to be taken a little too literally.
The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don’t be tempted. Don’t consider automation.
Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?
Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.
Self-belief and confidence can play an important part in success, but it’s easy to go too far.