The limits of automation

Posted by Dave CollinsGoogle AdWords

The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don’t be tempted. Don’t consider automation.

Ad Nauseum

Posted by Dave CollinsGoogle AdWords

Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?

Black hat SEO is an oxymoron

Posted by Dave CollinsSEO

Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.