Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…
One of the recurring SEO questions is how to draw the line between legitimate and dangerous SEO. Interestingly a common pattern tends to emerge. Companies engaged in legitimate SEO are often concerned that their efforts may land them in trouble, resulting in possible bans or a dramatic drop in rankings and traffic. Companies engaged in questionable, black-hat or downright illegal SEO … Read More
Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
Three ways to sell more software (or anything else). They’re all different flavours of the same idea, but with different degrees of complexity.
Last week I was at the incredible Business of Software Conference. The quality of the speakers and attendees were once again unlike anything I have ever come across before. Aside from last year’s conference. In fact I only have one complaint: awesome.