(not provided) may pollute your Analytics data

Posted by Dave CollinsMarketing, SEO

Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…

Sit down with Google and look them in the eye

Posted by Dave CollinsSEO

One of the recurring SEO questions is how to draw the line between legitimate and dangerous SEO. Interestingly a common pattern tends to emerge. Companies engaged in legitimate SEO are often concerned that their efforts may land them in trouble, resulting in possible bans or a dramatic drop in rankings and traffic. Companies engaged in questionable, black-hat or downright illegal SEO … Read More

Lies are bad

Posted by Dave CollinsMarketing

Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?

You and your products are not awesome

Posted by Dave CollinsMarketing

Last week I was at the incredible Business of Software Conference. The quality of the speakers and attendees were once again unlike anything I have ever come across before. Aside from last year’s conference. In fact I only have one complaint: awesome.