Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…
Lies are bad
Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
3 ways to sell more software (or anything else)
Three ways to sell more software (or anything else). They’re all different flavours of the same idea, but with different degrees of complexity.