Too many widgets

Posted by Dave CollinsGeneral

A few years ago it was interesting and different to use the word. Not any more. Surely we can do better?

Google are naughty – but not evil

Posted by Dave CollinsGoogle AdWords

The problem with Google’s “don’t be evil” approach is that it often seems to bite them. The other problem is that it sets the stage to be black and white – with no grey. Good and bad. I don’t believe that Google are evil, but they’re undoubtedly guilty of questionable¬†behaviour. The latest bee in my bonnet lies in their newly … Read More

The myth of SEO guarantees

Posted by Dave CollinsSEO

It’s that time of year again. The thrill of the new year has worn off, and some of the more diligent companies have realised that almost 15% of the year has gone by, with many of their 2011 goals untouched. At least that’s my theory for why we always start getting a surge of enquiries for our services around the … Read More

Google get deceptive

Posted by Dave CollinsGoogle AdWords, SEO

You may have noticed that ads displayed on Google are starting to look a little more discrete. In days gone by they were pushed to the right hand side of the browser, were clearly marked as Sponsored Links, made heavy use of mixed case in the display URL, and the few that were placed above the organic listings were clearly … Read More

Visiting your website = dating your company

Posted by Dave CollinsWebsite Optimisation

Most of us are awful at dating. My first experiences usually involved my talking too much in a desperate attempt to hide my terror. In hindsight it may have been better to appear nervous than a yabbering lunatic. Many websites also say far too much or far too little on their main pages. With new visitors accounting for around 70-80% of your visitors, their first impression of your company is either ‘silent-enigmatic’ or ‘manic-deranged’.

Your product will never be ready

Posted by Dave CollinsDigital Marketing

Get it out there. The great software success stories all began their public lives as buggy and quirky. But they were first. If you’re developing something truly exciting, you need to have released it yesterday. Being first doesn’t mean that you’ll forever dominate your market. But when the clones and blatant copies appear, you’ll have a better chance than they … Read More

Five ways to distract your visitors

Posted by Dave CollinsWebsite Optimisation

AdWords, SEO, press releases, social networking, time-limited discounts – all have the potential to pull in large volumes of targeted traffic to your website. Once they get there, here are five of my personal favourite ways to distract them. 1 – Interesting external links. Prominent testimonials are all fine and well, but if they’re linked and look a little too … Read More

The curious incident of the under-performing website

Posted by Dave CollinsWebsite Optimisation

I don’t know what baffles me more – those who don’t try to find which pages lose most of their visitors or those who accept their exit and bounce rates. Optimising a web page tends to follow the law of diminishing returns. The flip side of this is that your initial actions have the potential to produce great results.

Yes but can I trust you?

Posted by Dave CollinsWebsite Optimisation

You probably know the feeling. You like the product and would like to buy it, but don’t know whether you should trust the company behind the website. If I order a product online and it never arrives, I can email the company and try to call them. But what if they simply don’t reply? There’s always some degree of risk. … Read More