The 1000 most-visited sites on the web

Posted by Dave CollinsGeneral, Google AdWords

Google have released a list of the top 1,000 websites as measured by Ad Planner. The list categorises each website, and also includes unique visitors, reach, page views and whether or not they have advertising. Interestingly Google are also allowing advertisers to specify that they only want their content network ads to show up on the sites in this list. … Read More

Please help me fight against bewildering log data!

Posted by Dave CollinsGeneral

If you’re tight for time, please help me by clicking this link one time only, just so that I know you’re really reading this blog: [Link expired] – note that there are no downloads, forms or anything nasty. It’s a simple HTML page that does nothing but exist. The more detailed explanation: Every now and then I come across a problem … Read More

Online product reviews are more important than ever

Posted by Dave CollinsDigital Marketing

MarketingProfs have an interesting article on Online Shoppers Value Reviews, Ratings, Search: “Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews prior to making product purchase decisions, according to an e-tailing group and PowerReviews study slated for release in … Read More

Negative keywords don’t always work

Posted by Aaron WeinerGoogle AdWords

In order to exclude specific searches from seeing AdWords ads, negative keywords are required. For example a company selling a Windows email application bidding on the phrase “email software”, might consider using the following negative keywords: -mac -apple -os x -free -freeware A person searching for “email software for mac” or “free email software” wouldn’t see the ads. However, the … Read More

Has Facebook curdled?

Posted by Dave CollinsGeneral

Facebook’s liberal interpretation of the very concept of privacy is sending ripples far beyond the confines of the ultra-paranoid. The New York Times recently wrote an article on the Price of Facebook Privacy, and pointed out that while the United States Constitution contains only 4,543 words, Facebook’s Privacy Policy contain 5,830. With more than 400 million registered users, Facebook have … Read More

Fact: most of us are above average at everything

Posted by Dave CollinsSEO

Practical eCommerce have produced the results of their SEO Survey. Aside from the fact that they made no mention of how many people took part, let’s consider the highlights of each question and answer combination: More than 95% of respondents though that SEO is important for their business. Nearly all respondents claim to have a fair or good understanding of … Read More

How to kill AdWords with conversion data

Posted by Dave CollinsGoogle AdWords

Warning: this blog post may offend the short-sighted. Our company has worked with a large number of online businesses over the years. And most understand the basic principles of how Google AdWords works. We advise most of our AdWords clients to use conversion tracking, as this provides a useful gauge as to how well different parts of the account are … Read More

Google AdWords and the iPad opportunity

Posted by Dave CollinsGeneral, Google AdWords

The main advantage to my being stranded by volcanic ash – Around the World in 14 Days – was the fact that I came home with an iPad. When I first heard about the device I dismissed it as a gimmick. As a PC user with a BlackBerry in my pocket, I always felt that the iPhone was little more … Read More

Free AdWords consultations

Posted by Dave CollinsGoogle AdWords

I have had the pleasure of working with hundreds of Google AdWords accounts over the past ten years, and am yet to see a single account that isn’t wasting money and missing opportunities. I’ve seen accounts that waste hundreds or even thousands of dollars a day. I’ve seen accounts whose owners think they’re making a good ROI when they’re actually … Read More

Now might be the time to tap into the mobiles

Posted by Dave CollinsDigital Marketing

From PriceWaterhouseCoopers: “Despite a contraction in the advertising sector in 2009, total spend on mobile phone advertising in 2009 rocketed by 32% year on year to a new high of £37.6m, according to second, annual Internet Advertising Bureau (IAB) – the trade body for digital marketing – and PricewaterhouseCoopers (PwC) study.“ The key drivers, according to the report, are mobile … Read More