There’s never been a better time to sell garbage online

Posted by Dave CollinsDigital Marketing

According to a recent survey, 50% of online shoppers conduct research online for at least half of their purchases, and 64% usually read online reviews prior to making product purchase decisions. The specifics here are fascinating. I might understand only 50% of shoppers researching their purchases online, but 50% of online shoppers? In other words they’re already online, yet choose … Read More

Around the world in 14 days

Posted by Dave CollinsGeneral

For those of you who have been following my exploits, after being stranded in Shanghai by volcanic ash, I’m now home. The incredible fact is that within 14 days I flew the whole way round the world. From London to Shanghai, Shanghai to Chicago, Chicago to Newark and finally Newark to London. To describe the experience as taxing on the … Read More

iPad, Best Buy and poor credibility

Posted by Dave CollinsDigital Marketing

There have to be some perks to being a temporary refugee in the US , so I obviously couldn’t resist visiting the local Best Buy store with company credit card in hand. I found myself intrigued by the iPad display, and it didn’t take long for the first (of many) irritatingly friendly Best Buy’ assistants’ to ask me how I was doing. … Read More

Stranded by volcanic ash

Posted by Dave CollinsGeneral

Last week I attended and spoke at the Chinese Software Global Summit in Shanghai. Thanks to the oddity of a volcanic erruption in Iceland, my flight back to the UK was cancelled on Saturday, leaving me stranded in Shanghai for at least a few weeks. I’m now working from Chicago in the US, as it has to be easier to … Read More

Print media and the inability to adapt

Posted by Dave CollinsGeneral

I had a phone call yesterday from a free business magazine that I receive in the mail each month. They wanted to know if I was happy with my subscription (?) and whether I wanted any additional copies for our office. When I told her that we’re only a small company, she offered to send me five more copies each … Read More

China, Google AdWords and me

Posted by Dave CollinsDigital Marketing

One week from today I’ll be on my way to China for the Chinese Software Global Summit in Shanghai. I like to think of myself as well educated, and yet have realised how little I know about so much of the world. I’m going to a country with a population of over 1.3 billion, and despite the fact that we … Read More