There’s never been a better time to sell garbage online

Posted by Dave CollinsDigital Marketing

According to a recent survey, 50% of online shoppers conduct research online for at least half of their purchases, and 64% usually read online reviews prior to making product purchase decisions. The specifics here are fascinating. I might understand only 50% of shoppers researching their purchases online, but 50% of online shoppers? In other words they’re already online, yet choose … Read More

Ad placement is only cruise control

Posted by Dave CollinsDigital Marketing, Google Ads

While recently being stranded in the USA, I had to suffer the indignity of advertising when visiting the BBC news website. Behavioural targeting will truly only impress me when I can wave my British passport in front of my laptop to stop the ads being displayed: As you can see, I had to endure a sometimes shocking amount of my … Read More

Around the world in 14 days

Posted by Dave CollinsGeneral

For those of you who have been following my exploits, after being stranded in Shanghai by volcanic ash, I’m now home. The incredible fact is that within 14 days I flew the whole way round the world. From London to Shanghai, Shanghai to Chicago, Chicago to Newark and finally Newark to London. To describe the experience as taxing on the … Read More

Photographs from China

Posted by Dave CollinsDigital Marketing

Attending the Chinese Software Global Summit last week was a real eye opener in more ways than I can count. I’m still stranded in the USA, running our company from a laptop. So for now you’ll have to make do with pictures from the conference.

iPad, Best Buy and poor credibility

Posted by Dave CollinsDigital Marketing

There have to be some perks to being a temporary refugee in the US , so I obviously couldn’t resist visiting the local Best Buy store with company credit card in hand. I found myself intrigued by the iPad display, and it didn’t take long for the first (of many) irritatingly friendly Best Buy’ assistants’ to ask me how I was doing. … Read More

Stranded by volcanic ash

Posted by Dave CollinsGeneral

Last week I attended and spoke at the Chinese Software Global Summit in Shanghai. Thanks to the oddity of a volcanic erruption in Iceland, my flight back to the UK was cancelled on Saturday, leaving me stranded in Shanghai for at least a few weeks. I’m now working from Chicago in the US, as it has to be easier to … Read More

Idiocy – pronounced aye-dee-uh-see

Posted by Dave CollinsGeneral

The BBC are reporting that Apple has been showing off some of the 100 new features to be included in the iPhone operating system later this year: “The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties.“ Interesting. Adware was so unpopular that a whole mini industry developed … Read More

Print media and the inability to adapt

Posted by Dave CollinsGeneral

I had a phone call yesterday from a free business magazine that I receive in the mail each month. They wanted to know if I was happy with my subscription (?) and whether I wanted any additional copies for our office. When I told her that we’re only a small company, she offered to send me five more copies each … Read More

China, Google AdWords and me

Posted by Dave CollinsDigital Marketing

One week from today I’ll be on my way to China for the Chinese Software Global Summit in Shanghai. I like to think of myself as well educated, and yet have realised how little I know about so much of the world. I’m going to a country with a population of over 1.3 billion, and despite the fact that we … Read More

Google’s amazing hint for the content network

Posted by Dave CollinsGoogle Ads

I just received an email on working the content network from Google. I had to read the first tip twice to be sure I got it right the first time: “Top tips for getting better results: 1.    Separate your search and content campaigns. Setting up a separate campaign just for the Content Network will give you more control over daily … Read More