Google AdWords: The machine is broken. Please fix it.

Posted by Dave CollinsGoogle Ads

On April 10th 2009 we wrote a blog entry entitled New AdWords Ads Increasingly Getting Stuck in the ‘Under Review’ Black Hole: “It seems like every new ad I create takes longer and longer to actually begin running. Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of  ‘under review’ or ‘Active’, … Read More

Why won’t website visitors do what I want?

Posted by Dave CollinsDigital Marketing, General

Pulling-in targeted visitors to your website is relatively easy. There’s Google AdWords, AdCenter, press releases, twitter, blogs and hundreds of other opportunities for jumping in front of the right people and waving your arms around so they don’t forget you. Getting them to stay, however, is more difficult. Many small and medium-sized companies make the mistake of too many assumptions. … Read More

Embrace the disposable customer

Posted by Dave CollinsDigital Marketing

In days gone by, it was considered good business practice to treat your customers well. They were handled promptly, courteously and with genuine respect. Thank goodness those days over. Today’s customers are disposable. As soon as their credit card details have been processed we can cut them off, forget about them, and ignore them when they need our help. Why? … Read More

Twitter is dying (again) – my first New year’s prediction

Posted by Dave CollinsGeneral

WebProNews are reporting that new Twitter accounts are on the decline for the fourth month on the run. At risk of sounding extremely old-fashioned, Twitter are yet to reveal how they’re actually going to make money. Yet if or when they do finally start producing revenue, there’s little doubt that only a very small percentage of their user base will … Read More

Optimize at your own peril

Posted by Aaron WeinerGoogle Ads

The word “Optimize” implies a sense that it is a worthwhile or a good idea. For example: Financial optimization – sounds like a good idea. Search engine optimization – we know that we should all be doing this. However, optimized ad rotation is not a good idea when it comes to AdWords. You may have noticed when setting up an … Read More