Loyalty is easily destroyed when the product is free

Posted by Dave CollinsDigital Marketing

I’ve been a long-time user of the Cligs URL shortening service, and have recommended them to countless colleagues and friends. Yet they’ve recently been experiencing technical issues that have forced me to jump ship to one of their competition. There are two main issues, both of which remain unresolved. 1: Their shortened URLs don’t always work. This is a problem … Read More

Google to Begin Testing Product-Specific Ads

Posted by Dave CollinsGoogle AdWords

Google recently began beta testing a new product specific ad format with a select group of their advertising customers. The new product ads are not intended as a replacement for the traditional AdWords text ads, and the two ad types will appear together in some sort of expanded “sponsored links” area. According to an email sent by Google to participating … Read More

Websites reviewed – interesting data and opinions!

Posted by Dave CollinsDigital Marketing, General

Yesterday’s Website Critique Webinar was a great success, and as well as looking at six different websites in detail, we also asked attendees a series of questions in the form of live polls, with some interesting results. We’re just collating the data now, so watch this space. As the webinar was limited to only one hour, some attendees emailed me … Read More

Your website is rubbish! Learn how to turn visitors into sales – for free!

Posted by Dave CollinsGeneral

There’s still time to register for tomorrow’s Website Critique Webinar, and I strongly recommend that you do so. I personally guarantee that every single website owner will get some good ideas and tips! The webinar will take place tomorrow, Tuesday June 23rd at 5:00 PM UK time (12:00 Eastern, 11:00 Central). Register for the webinar now. The last webinar was … Read More

Free can be fatal

Posted by Dave CollinsGeneral

Microsoft have just announced that Microsoft Security Essentials (MSE), their free anti-malware software, will be released as a beta on Tuesday 23rd of June. According to Microsoft, the produce will protect against viruses, spyware, rootkits and trojans, and will use little by the way of system resources. Many consumers and businesses alike are delighted by the news, and hope to … Read More

Think small, stay small

Posted by Dave CollinsDigital Marketing, General

Our company provides a range of marketing services, and each week we typically send out around 4-5 price quotations. We also turn away around 9-10 requests, when we feel that our services are not appropriate. Most of the companies that we turn away understand what we’re saying, and appreciate our not taking their money under what would amount to false … Read More

Small website changes can have a huge impact on conversions

Posted by Dave CollinsGeneral

You work hard to bring targeted traffic to your website, spending time and money to draw in potential customers. So what’s your bounce rate? How many people arrive at your website and leave within a few seconds? 30%? 50%? 70%? I am often asked what constitutes a “good” bounce rate, but the truth is that there’s no concrete answer. If … Read More

A truly original website idea

Posted by Dave CollinsGeneral

So many websites try to be different, original and unique. Wacky doesn’t work. Dazzle is dull. And cool is same old, same old. This one pulls it off. BooneOakley.com

How to make your website work for you

Posted by Dave CollinsGeneral

It starts with a good idea. You bounce it off people, and the good idea becomes a great product or service. Now you need to sell it. If the main sales channel for your product is the web, you need to do everything possible to make sure that your website is as slick, effective and functional as possible. Yet I … Read More

“PageRank Sculpting worth less”. For goodness sake: get a grip people!

Posted by Dave CollinsSEO

Marketing Pilgrim are reporting that the days of PageRank sculpting are over. You mean you don’t know what PageRank sculpting is? “PageRank sculpting is an advanced SEO technique that gained popularity in 2007, when Matt Cutts pointed out Google was using rel=”nofollow” to control which videos YouTube passed PageRank value (commonly referred to as “link juice”) to. SEOs liked the … Read More