Loyalty is easily destroyed when the product is free

Posted by Dave CollinsDigital Marketing

I’ve been a long-time user of the Cligs URL shortening service, and have recommended them to countless colleagues and friends. Yet they’ve recently been experiencing technical issues that have forced me to jump ship to one of their competition. There are two main issues, both of which remain unresolved. 1: Their shortened URLs don’t always work. This is a problem … Read More

Google to Begin Testing Product-Specific Ads

Posted by Dave CollinsGoogle Ads

Google recently began beta testing a new product specific ad format with a select group of their advertising customers. The new product ads are not intended as a replacement for the traditional AdWords text ads, and the two ad types will appear together in some sort of expanded “sponsored links” area. According to an email sent by Google to participating … Read More

Websites reviewed – interesting data and opinions!

Posted by Dave CollinsDigital Marketing, General

Yesterday’s Website Critique Webinar was a great success, and as well as looking at six different websites in detail, we also asked attendees a series of questions in the form of live polls, with some interesting results. We’re just collating the data now, so watch this space. As the webinar was limited to only one hour, some attendees emailed me … Read More

Think small, stay small

Posted by Dave CollinsDigital Marketing, General

Our company provides a range of marketing services, and each week we typically send out around 4-5 price quotations. We also turn away around 9-10 requests, when we feel that our services are not appropriate. Most of the companies that we turn away understand what we’re saying, and appreciate our not taking their money under what would amount to false … Read More

Small website changes can have a huge impact on conversions

Posted by Dave CollinsGeneral

You work hard to bring targeted traffic to your website, spending time and money to draw in potential customers. So what’s your bounce rate? How many people arrive at your website and leave within a few seconds? 30%? 50%? 70%? I am often asked what constitutes a “good” bounce rate, but the truth is that there’s no concrete answer. If … Read More

A truly original website idea

Posted by Dave CollinsGeneral

So many websites try to be different, original and unique. Wacky doesn’t work. Dazzle is dull. And cool is same old, same old. This one pulls it off. BooneOakley.com

2009 – the year of the eBook?

Posted by Dave CollinsDigital Marketing

Marketing Pilgrim believe that this is the year for eReaders to make the transition from early adopter’s toys to widespread acceptance: “We’ve covered the Kindle here a couple times, but I’m willing to bet most of you don’t have one. Sometimes we like to think that means that eReaders and eBooks are nonstarters. But according to new research from Forrester, … Read More

99% of Generation Y consumers are on social media; yet only 22% use Twitter?

Posted by Dave CollinsGeneral

The Participatory Marketing Network have released details of a new study, suggesting that only 22 percent of 18 – 24 year olds are using Twitter: “The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results of a new study showing that only 22 percent of Generation Y consumers … Read More