AdWords Alert – Parked domains and search campaigns

Posted by Aaron WeinerGoogle Ads

Being the AdWords guru that you are, you already know why you’re not supposed to mix search and content campaigns when it comes to AdWords. Well you might be surprised to find that your search only campaign’s ads are being displayed on Parked Domains even though you have disabled the content network. Have a look and see. Within your AdWords … Read More

New adwords feature: Diagnose keywords

Posted by Dave CollinsGoogle Ads

Some of the Google AdWords accounts we’re handling are showing a useful new keywords feature. Go into a campaign, and next to the Opportunities for improvement, you might see a link to Diagnose keywords: When you click on the link, you are taken to the Ads Diagnostic Tool, where you can choose specific keywords, campaigns or ad groups, and can … Read More

Prepare yourself for a shock: – users don’t want to pay!

Posted by Dave CollinsGeneral

The BBC News website are reporting that are going to charge some of their subscribers for streaming. “Internet radio and social music site is to start charging listeners outside the UK, US, and Germany. Users outside those three countries will pay 3 euros [around $4] per month to listen to Radio, the site’s streaming music service.” The … Read More

AdWords negative keywords – what, why and how

Posted by Aaron WeinerGoogle Ads

If you are running an AdWords keyword campaign, using keyword types other than exact match and you’re not using negative keywords, you need to read this. If you are familiar with negative keywords you might find this blog post useful because I will explain how to identify new negative keywords that you never thought of. What are negative keywords? They … Read More

Advertising is dying. Again.

Posted by Dave CollinsGeneral

TechCrunch are running an article on Why Advertising Is Failing On The Internet. The article claims that the expected drop in internet advertising revenues hasn’t just been caused by the recession, but because of three reasons: Consumers don’t trust advertising. Consumers don’t want advertising. Consumers don’t need advertising. And this is something new? I remember when my parents bought our … Read More

The Beauty of Download Conversion Tracking in AdWords

Posted by Dave CollinsGoogle Ads

Conversion tracking provides AdWords advertisers with valuable information as to how well their AdWords-derived traffic performs once it reaches the advertisers’ websites. Most advertisers who use conversion tracking do so in order to track sales or purchases. The problem with purchase conversion tracking is that it is based on a cookie which lasts for 30 days. Many people routinely delete … Read More

Proof: 50% of successful companies work with SoftwarePromotions!

Posted by Dave CollinsEconomy

On Wednesday I wrote a post entitled Doom and gloom? Share your views! I was pleased to get an interesting mix of comments, and a few people emailed me as they wished to remain anonymous. The results weren’t quite what I expected, and I’ve tried to roughly group them into categories. 45% of you felt positive about what’s happening. 25% … Read More

Social Media Fever leads to blindness & confusion

Posted by Dave CollinsGeneral

I can’t help but feel that we live in a very strange age. At risk of sounding like a miserable old man, there’s a whole generation (or maybe more than one) who believe that they’re entitled to have everything they want. Whether it’s the latest gadget, the car of their dreams, their fantasy lifestyle (no work but lots of money), … Read More

Warning: New AdWords phishing and the MySQL saga

Posted by Dave CollinsGoogle Ads

A number of companies have received a Dear John from Google, over their use of the term “mySQL” in their ads. Google’s trademark policy is at best puzzling, and as pointed out in an earlier post, there appears to be a three-stage hierarchy: Level 1 – companies who direct enough legal heat at Google to make them wince. Sunburnt but … Read More