New AdWords interface – very cool!

Posted by Aaron WeinerGoogle AdWords

Google appear to be working on a fresh new AdWords interface. In short it is very impressive.  For now, not everyone is able to see the new look, as it appears that Google are rolling it out in stages. In fact out of all the clients whose accounts we manage, only one had access to the new interface. Some highlights: … Read More

How not to do product reviews

Posted by Aaron WeinerDigital Marketing

All of us are most likely familiar with product reviews, as debatable as it is whether or not they are useful. However, most of us agree that we dislike reviews that rip our product to shreds, and like the ones which praise them. I would not, however, recommend the approach apparently taken by one software company. Based on an article … Read More

IE8 RC1 available

Posted by Dave CollinsGeneral

You know you want to try it: IE8 Release Candidate 1 Note that this is for the Windows XP version, but there are links for the Vista and Windows Server versions further down the page. I won’t tell you to be careful with what will certainly be an unstable version. You’re far too smart to need telling.

Question: Why do orchestras wear black?

Posted by Dave CollinsDigital Marketing

Answer: The audience want to concentrate on the music, and sometimes on the instruments. But rarely on the musicians themselves. So why have the orchestra visible at all? Why not have them hidden out of sight behind curtains, in a different room, or even in a different location altogether? Because watching a group of skilled individuals work in harmony to … Read More

The Wild West of Knol-edge

Posted by Karin CollinsGeneral, SEO

So, let’s see a show of hands – who’s been browsing around Google Knol recently? No? Me neither. It’s been six months since they launched, and I can’t say they’ve made a tremendous impact on my life. But now may be the time to reconsider. To refresh your memories, a Knol is “a unit of knowledge”, and the idea was … Read More

Microsoft to Cut up to 5,000 Jobs

Posted by Dave CollinsEconomy

Microsoft has announced that due to decreased earnings, it will cut up to 5,000 jobs, 5.5% of its total workforce, over the next 18 months. This round of job cuts will be the largest and most sweeping in Microsoft’s history. The software giant’s net profit fell by 11 percent in the second quarter of its fiscal year when compared with … Read More

Google to End Print Ad Program

Posted by Dave CollinsGeneral, Google AdWords

Google announced this week that they will be terminating their fledgling print ad initiative and will stop accepting print ads at the end of February. Spencer Spinnell, Director of Google Print Ads, explained the move in a post on Google’s official blog, “While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising … Read More

Market ups and downs

Posted by Dave CollinsEconomy

“Turbulent times” is an understatement. A quick browse of the BBC’s business pages reveal the following: Apple posts best quarterly profit eBay sees profit and revenue drop IBM bucks gloom with rosy outlook Sony sees first loss in 14 years Predictions anyone?

Has search engine ranking become even more difficult?

Posted by Aaron WeinerDigital Marketing, SEO

It appears that Google are moving in the direction of some of the social networking web sites, with two new features that it has recently introduced: SearchWiki and Preferred sites. SearchWiki allows the user to raise a particular listing’s rank just by clicking on an arrow when they are signed into their Google account. According to the official Google blog, … Read More

Belkin Apologises For Fake Customer Product Reviews

Posted by Dave CollinsDigital Marketing

Ouch. “Allegedly Michael Bayard, a Belkin Business Development representative was hiring people off Mechanical Turk to post excellent, 5 out of 5 reviews for Belkin products listed on Amazon and other sites. The result is higher user review ratings and therefore, more sales. And all at the cost of just $0.65 cents a review.“ Asking customers for a review is … Read More