Question: Why do orchestras wear black?

Posted by Dave CollinsDigital Marketing

Answer: The audience want to concentrate on the music, and sometimes on the instruments. But rarely on the musicians themselves. So why have the orchestra visible at all? Why not have them hidden out of sight behind curtains, in a different room, or even in a different location altogether? Because watching a group of skilled individuals work in harmony to … Read More

Belkin Apologises For Fake Customer Product Reviews

Posted by Dave CollinsDigital Marketing

Ouch. “Allegedly Michael Bayard, a Belkin Business Development representative was hiring people off Mechanical Turk to post excellent, 5 out of 5 reviews for Belkin products listed on Amazon and other sites. The result is higher user review ratings and therefore, more sales. And all at the cost of just $0.65 cents a review.“ Asking customers for a review is … Read More

Folding toilet paper and marketing

Posted by Dave CollinsDigital Marketing, General

Most hotels make their guest’s beds and clean their rooms on a daily basis. It’s one of the very few perks to staying in a hotel. And if you’re unfortunate enough to stay at a lot of hotels for business, you’ve probably noticed that many of them will fold the end of the toilet paper into a little triangle. Why? … Read More

Mac OS X Closing Market Share Gap with Windows

Posted by Dave CollinsDigital Marketing

According to Net Applications, a leading IT research company, in just the past two months Apple’s Mac OS X gained almost 1.5% in the operating systems market. When November began, OS X had an 8.21% market share, and ended 2008 with a 9.63% share of the operating systems market. OS X’s gain might seem insignificant when compared with Microsoft Windows’ … Read More

Your “Google AdWords” Approval Status

Posted by Dave CollinsGoogle Ads

“Thank you for advertising with Google AdWords. After reviewing your account, we’ve found that one or more of your ads or keywords does not meet our guidelines. You can see your disapproved ad(s), the reason for disapproval, and editorial suggestions, from the Disapproved Ads page within your account.“ You’ve probably seen this sort of email before, but this one isn’t … Read More

Spendthrift competition hurting your Google AdWords account?

Posted by Dave CollinsGoogle Ads

If you have any real experience working with PPC, you’ll already know that there are two ways to “do well” in Google AdWords. The first way is to simply throw money recklessly at your bids. Hint: bad idea. The second way is to work the Google AdWords system to your advantage. Guess which is the more common strategy? Admittedly the … Read More