Small Print That Kills

Posted by Dave CollinsDigital Marketing

Warning: Friday rules apply to this posting. Terms and conditions apply. When I was a young boy, growing up in Manchester (England), the summer holidays from school went on forever. Everyone knew everyone else around them by name, the streets were safe, there was no real crime, and people never used to lock their front doors. Nowadays many of us … Read More

Busy day for Microsoft

Posted by Dave CollinsDigital Marketing

Today is one of those days when every other headline features Microsoft rather than Google. Microsoft signs agreement with BBC. Somewhat vaguely referred to as “a non-exclusive memorandum of understanding”, the main idea appears to be that the BBC wants to develop their digital services. Potential areas of collaboration are said to be search, navigation, and distribution. Microsoft signs deal … Read More

Matt Cutts Interview

Posted by Dave CollinsDigital Marketing

Regular readers of this blog will know how often we talk about, and link to, Matt Cutts. But unless you’re as obsessive about the world of SEO as we are, you may not be sure exactly who he is, where he works (well, Google – but it’s a big company!) and what he does. Thanks to an interview over at … Read More

Sharon Housley Interview

Posted by Dave CollinsDigital Marketing

There’s a good chance that most of the people reading this entry already know who Sharon Housley is. Whether because of FeedForAll, SoftwareMarketingResource, the Shareware Industry Conference or any of her other (many) projects and commitments. In this exclusive interview, Sharon reveals her thoughts on the most effective marketing areas for software developers, how she alleviates her workload, her top … Read More

Fruit, trees and the forest

Posted by Dave CollinsDigital Marketing

There are times when I feel as though I live in a slightly different reality. A few examples. (1) Knocking imagination on the head. One of the companies that we work with sells Windows Automation Software. It’s a great piece of software that’s been around since 1997, but they’re always looking at new ideas. Recently they decided to post a … Read More

Do you know who’s behind those clicks?

Posted by Dave CollinsDigital Marketing

The latest issue of BusinessWeek features a long article on the subject of ClickFraud, telling the story of a certain entrepreneur who spent $2 million on Google and Yahoo advertising, and started to wonder why so many clicks were coming from places like Mongolia and Syria. Surely they weren’t interested in US insurance and mortgage quotes? A very interesting story, … Read More

Keeping track of Internet users

Posted by Dave CollinsDigital Marketing

A News.com story that’s creating a lot of discussion today: “[Attorney General Alberto] Gonzales asked senators to adopt “data retention” legislation that would likely force Internet providers to keep customer logs for at least a year or two. Those logs, often routinely discarded after a few months, are intended to be used by police investigating crimes.” Hmmm. It’ll be interesting … Read More

National what?

Posted by Dave CollinsDigital Marketing

Is it me, or is September quite a dull month? I don’t know, but I keep seeing attempts to liven things up by creating national and international days to celebrate everything under the sun. In the last few weeks, residents of the UK and/or the US have witnessed (or been blissfully unaware of) National Grandparents’ Day, National Wife Appreciation Day  … Read More

Social bookmarking site comparison

Posted by Dave CollinsDigital Marketing

If you’re interested in social bookmarking sites, but unsure which ones are worth your while, have a look at this post over at Read/Write Web. They’ve compared the most popular sites, in terms of features as well as user number estimates. Well worth a look. The Social Bookmarking Faceoff