Small Print That Kills

Posted by Dave CollinsDigital Marketing

Warning: Friday rules apply to this posting. Terms and conditions apply. When I was a young boy, growing up in Manchester (England), the summer holidays from school went on forever. Everyone knew everyone else around them by name, the streets were safe, there was no real crime, and people never used to lock their front doors. Nowadays many of us … Read More

Sharon Housley Interview

Posted by Dave CollinsDigital Marketing

There’s a good chance that most of the people reading this entry already know who Sharon Housley is. Whether because of FeedForAll, SoftwareMarketingResource, the Shareware Industry Conference or any of her other (many) projects and commitments. In this exclusive interview, Sharon reveals her thoughts on the most effective marketing areas for software developers, how she alleviates her workload, her top … Read More

Fruit, trees and the forest

Posted by Dave CollinsDigital Marketing

There are times when I feel as though I live in a slightly different reality. A few examples. (1) Knocking imagination on the head. One of the companies that we work with sells Windows Automation Software. It’s a great piece of software that’s been around since 1997, but they’re always looking at new ideas. Recently they decided to post a … Read More

Social bookmarking site comparison

Posted by Dave CollinsDigital Marketing

If you’re interested in social bookmarking sites, but unsure which ones are worth your while, have a look at this post over at Read/Write Web. They’ve compared the most popular sites, in terms of features as well as user number estimates. Well worth a look. The Social Bookmarking Faceoff

Keywords in URLs

Posted by Dave CollinsDigital Marketing

For a while now, there’s been an ongoing debate about whether or not keywords in URLs and file names can help with search engine rankings. I’ve been of the opinion that although they might add some benefit in certain cases, they can also look incredibly spammy, and it’s hardly ever worth changing the name of an existing, indexed page in … Read More