Marketing Morality (according to Seth Godin)

Posted by Dave CollinsDigital Marketing

Seth Godin has caused me to raise my eyebrows again. “Marketing (the use of time and money to create a story and spread it) works. Human beings don’t make rational decisions, they make emotional ones, and we’ve seen time and again that those decisions are influenced by the time and money spent by marketers. So, assuming you’ve got no argument … Read More

Vista now aiming for end of January

Posted by Dave CollinsDigital Marketing

Yes, it’s time for another update on the state of Windows Vista – and according to the latest news, it will be available by the end of January. Prices have been released, too, although technically it’s more of a question of “leaked and covered”. Particularly eager Vista-ites can order their copies from Amazon already. “Full-copy prices are: Windows Vista Ultimate … Read More

Social Media Optimisation

Posted by Dave CollinsDigital Marketing

At SoftwarePromotions, we’ve become increasingly aware of the potential of social bookmarking websites, and it’s also something we like to handle for our clients. More and more site owners are reporting significant traffic boosts from sites like Digg and Del.icio.us, and they can certainly be very helpful for making a wider audience aware of your product and/or site. Of course, … Read More

B2B and B2C

Posted by Dave CollinsDigital Marketing

Is there are difference between running a business-to-business site and a business-to-consumer site? Probably, yes, although it depends on the site. But essentially, it all comes down to reaching the individual, human, site visitor. And people tend to behave like people, whether they’re browsing at home or at work. This is what I’ve always thought, and over at UIB, Jared … Read More

Another Google launch

Posted by Dave CollinsDigital Marketing

On Sunday night, Google announced the availability of Google Apps for Your Domain: “A set of hosted applications for organizations that want to provide high quality communications tools to their users without the hassle of installing and maintaining software or hardware.” Or, in other words, private-labeled Gmail, Google Talk, Google Calendar and Google Page Creator. So far, only the free … Read More

Microsoft and Firefox

Posted by Dave CollinsDigital Marketing

So, it looks like Microsoft is set on sticking with their 12 principles. They’ve now extended a helping hand to Firefox developers, offering to assist them to ensure that Firefox will work well with Vista. One of Mozilla’s “phenomenologists” has declared that they’re definitely “interested in getting some one-to-one support”. How lovely. Not surprisingly, suspicion and conspiracy theories now abound … Read More

Silly story of the week

Posted by Dave CollinsDigital Marketing

I suppose it is Friday, but I must admit I wasn’t prepared for this. A study which will soon be released argues that the Internet can be just as addictive as alcohol – I don’t quite agree, but so far nothing new. No, what’s new is that this study predicts that employers will be held responsible for future Internet addicts, … Read More

Google AdWords MCC addition

Posted by Dave CollinsDigital Marketing

If you make use of the Google AdWords My Client Centre, you may be interested in a recent post regarding MCC Alerts on our Google AdWords News blog. Actually if you work with Google AdWords at all, you should probably subscribe to our Google AdWords News feed.

Microsoft goes after cybersquatters

Posted by Dave CollinsDigital Marketing

Have you ever come across domains like funnymsn.com, or genuinewindowsvista.com? Or perhaps you’ve just mistyped a URL and ended up somewhere like xbox360com.com? When you go there, these sites are just full of adverts and meaningless content. For Microsoft, this is a growing problem, because more than 2,000 of these types of domains are registered every day. And now they’ve … Read More

Can’t find it? Write it!

Posted by Dave CollinsDigital Marketing

 Matt Cutts has an excellent posting on what you should be writing about if you want to attract search engine traffic. It’s easy, really: write about something that hasn’t already been covered a thousand times. Okay, that might sound difficult, but Matt’s point is that you should seize any and all opportunities. In other words, every time you’re looking for … Read More