SoftwarePromotions

"Software Promotions was wonderful to work with. Rather than handing us a one-size-fits-all solution, they invested in getting to know our business and made transformative recommendations. They untangled our obsolete Google Ads strategy and put us back on course. Aaron and Dave are true professionals, and won’t disappoint."

"Since hiring Dave, my business has grown significantly, and we rely entirely on organic traffic for that growth. Dave Collins and SoftwarePromotions are at the heart of that organic growth. I trust them. I like them. I know they'll be there when I need them. And now I consider them friends (so much that I force Dave to make me tea when I'm in his neck of the woods)."

"We used SoftwarePromotions as a key advisor in getting the word out. They assisted us in many ways including: improving our web site for visibility to search engines, search engine submission, submission to download sites, and newsgroup announcements. Their service was prompt, courteous and professional. They worked with us as a partner, not simply a vendor. They have made a major contribution to our product launch."

"Dave's knowledge and insight into SEO is deeply impressive. As is his ability to teach and pass on his expertise, in an approachable and actionable way. A true professional, with impeccable ethical standards, and an absolute pleasure to work with!"

"Our website looked good when last redesigned in 2000 but was beginning to show its age. SoftwarePromotions' detailed analysis of its strengths and weaknesses showed us exactly where changes were needed whilst ensuring that we did not make changes for the sake of change and was well worth the cost."

"After spending thousands on Google Ads, and not seeing any measurable results, SoftwarePromotions took over and helped us realize how effective a professionally managed Google Ads campaign can be. Our sales tripled the first year, and since then we've seen the kind of year-over-year growth that we couldn't have imagined five years ago when we first started working with them. Aaron and Dave are responsive, professional, and true experts at what they do."

"SoftwarePromotions’ work is of the highest professional standard. Not contacting SoftwarePromotions just isn’t an option."

"Soon after we launched Feature Upvote, Dave did a critique of our homepage. He pointed out something that we hadn't yet realised: "for such a simple product, this is a complicated pricing structure" - and indeed it was.

This gave us an a-ha moment: if we want to keep the product simple, everything around it must be simple too: the pricing, the marketing, the onboarding, even the settings.

I was impressed with Dave's ability to immediately see this problem. Now, years later, we bring up Dave's insight whenever we are making critical decisions: our product is simple; are we embracing that simplicity in whatever we are doing?"

"Since hiring Dave, my business has grown significantly, and we rely entirely on organic traffic for that growth. Dave Collins and SoftwarePromotions are at the heart of that organic growth. I trust them. I like them. I know they'll be there when I need them."

"SoftwarePromotions know their stuff, deeply. It’s truly a pleasure to work with them. I have recommended their services to lots of people, it simply pays for itself."

"SoftwarePromotions are an established and professional marketing company, and provide a wide range of services to our business. We have worked with them for almost ten years, and during that time they have constantly adapted their services to an ever-changing industry. They have a strong visibility at international software conferences and regularly demonstrate their understanding of new and emerging markets. I would not hesitate to highly recommend them. SoftwarePromotions is more than just a marketing company, they have been partners in our success."

"Dave provided an amazingly quick turnaround time and yet deep insights into simple and straightforward improvements that could be made to our homepage. Where others would struggle to work out specifics, Dave’s expert knowledge was obvious; he just knew instinctively what was wrong and what needed fixing."

"The training with Dave was so enjoyable and easy to understand. His informative training was great for an overall understanding while also relevant enough for how to best use SEO tactics specifically for our company. I found myself looking forward to each training session and excited about using my newfound knowledge to help us grow more than ever! Thank you so much!"

"Within a few days after their actions, our hit rate and download figures went up. We recommend SoftwarePromotions to everyone. Thumbs up, guys!"

"Their promotional services gave us the kind of exposure we needed to really take off! It was so easy filling out the service forms that we wondered how effective it would be, but our questions were soon answered with adramatic increase in web exposure, new emails and, of course, new sales. We have nothing but good feelings about them! Thanks, Dave!"

"SoftwarePromotions has done an amazing job with our PPC campaigns. They have an unparalleled level of Google Ads knowledge, are extremely responsive, and a pleasure to work with."

"Excellent service, fantastic results. Highly recommended!"

"Dave's training was simple, easy to understand and stress-free. Even for a non-techie like me, I felt at ease throughout, and now feel confident to use what I've learnt. Dave was really friendly and answered all our queries and explained his ideas until we thoroughly understood them."

"Although initially hesitant, I am now truly amazed by how accurate the review you wrote is! It points to weaknesses I could never have spotted myself, and provides clear paths to improvements that need to be made. Will definitely consider working with you again. Thank you!"

"We’ve been a satisfied Software Promotions customer for years now, but the results we received with this new service truly exceeded our expectations."

"We worked with Dave and Software Promotions when Google penalised our website. His deep knowledge and scientific approach to SEO was very valuable and with his help we were back on top before long. I would thoroughly recommend him and on top of that we always felt he was on our side. A true expert. Not a blind fee charger."

"I was looking all over the place for an _affordable_ SEO solution for a site I had created, because I knew nothing about SEO. I couldn’t figure it out – I read websites, talked to people etc…and just threw up my hands. Karin at SoftwarePromotions looked at my site, gave me a price, and within a week had delivered me a list of changes to make. Within DAYS of implementing SOME of the changes Karin gave me, I was #1 on Google for the two phrases I was looking for."

"The training was superb.  It was well paced, very informative and I loved the fact that you'd spent the time and researched our website so that we had specific tailored improvements which we can implement immediately.  Dave's expert knowledge and experience was blatantly clear. He is an SEO master and has the proof to back it up."

"Thank you, SoftwarePromotions, for the excellent service. I have been watching my downloads and registrations increase since I’ve used your services. This is the best marketing money I have spent."

"Working together with SoftwarePromotions, our monthly sales increased by 3090% in 18 months! They are also simply a pleasure to work with!"

"I was wondering if a real Google Ads professional would be able to squeeze more out of it. So we hired SoftwarePromotions. And these guys really know their stuff. I am especially impressed with their structured and analytic approach to Google Ads, meticulously logging their actions, tracking results, analyzing our website log files, etc…In the six months that they have been working on the account, they were able to take it to the next level. We now have great new ad copy and our keyword listed have been tuned to perfection, saving us money *and* bringing in more sales."

"We’re delighted with the progress we’ve been making thanks to the SoftwarePromotions team, who have been involved with us as a real partner. The knowledge and technical expertise that David and his team have brought to our company has been invaluable."

"SoftwarePromotions have done a great job and I wouldn't consider going elsewhere for Google Ads and SEO services."

"Thanks for the brilliant training on Wednesday. It was the best training session I've ever been on."

"Dave did a 10 minute teardown of our website that was filled with valuable insight and concrete and actionable items. We implemented all the changes Dave suggested and ended up growing our revenue 300% overnight delivering an instant ROI, we followed up with a longer in-depth walkthrough of the website some time later that led to another boost in conversion so we are now hovering around 450% of the original revenue."

"Dave gave us a great insight as to how to make your website better for Google. There are so many factors that you just don't realise you can control! Dave was great, and always more than happy to answer our questions."

"Since commissioning SoftwarePromotions we have seen a steady increase in sales, our business has grown year on year, and we are able to use our own time and resources more efficiently. Having worked with us for so long I now consider SoftwarePromotions our very own outsourced marketing department. Cost-wise they present a no-brainer – I couldn’t employ a receptionist for what we pay SoftwarePromotions, let alone one marketing expert with the combined knowledge, skills and industry experience of the whole SoftwarePromotions team. Our relationship with SoftwarePromotions is a fruitful one and long may it continue."

"SoftwarePromotions provided us with training on SEO best practices. The training was excellent, and we’re already using the advice that was shared in our day-to-day marketing activities."

"Aaron has been a great help to us. I originally thought I was signing up for Google Ads Management, but in reality Aaron has been indispensable in terms of setting up essential analytics and tracking throughout our site and on the various tools/plugins that we use (including tracking on rival ads platforms!). He's always been super responsive to Ads issues, and all of the other technical aspects that go along with them, consistently going above and beyond to help us do the right thing to grow our business."

"SoftwarePromotions can work magic with a Google Ads account! I am blown away over and over again by their responsiveness, dedication and knowledge. You need to hire them today. We saw great results from day one."

"SoftwarePromotions know their stuff, deeply. It’s truly a pleasure to work with them. I have recommended their services to lots of people, it simply pays for itself. I feel like Google Ads spending is an accelerator pedal I can choose to push on when our business is ready for it. With the help of SoftwarePromotions, I know that my wheels won’t be spinning when I do so."

"Great service & advice from the guys at Software Promotions. They knocked my PPC account into shape & I saw gradual improvements from month to month. Highly recommended."

"Working together with SoftwarePromotions we quadrupled our website traffic within 6 months. It’s a great pleasure to work with these friendly and highly competent people."

"Aaron and the team at Software Promotions know their stuff. They spend all of their time understanding Google Ads, the nuances, the inevitable changes and what is working for other customers. This knowledge is critical and outsourcing this function to them will get you world class results fast. Their professionalism and expertise is phenomenal. I highly recommend their services."

"Finding SoftwarePromotions was a godsend for DxO Labs. We were struggling to find the best way to set up an efficient Google Ads Strategy, then along came David, Aaron and the team. Their understanding of the software business as well as their deep Google Ads expertise led to results way beyond anything we had experienced before. We found David and Aaron to be extremely responsive to our many queries, questions and requests for clarification. I would recommend SoftwarePromotions without any hesitation to any software developer or publisher who is serious about Google Ads Marketing."

"It is incredibly useful to be able to see your website through someone else's eyes, especially when those eyes belong to someone as experienced in online marketing as Dave Collins. I now have lots of ideas for new A/B tests."

"Hiring SoftwarePromotions was one of the best business decisions we’ve ever made. SoftwarePromotions is competent and thorough, with the necessary human follow-through that we were not getting from the software packages. Their knowledge of shareware PR is obviously qualified, because they were able to obtain a better response with a 2 paragraph e-mail than we got from an expensive PR firm in 8 months."

"The training was easy to understand, clear and to the point. Any questions and concerns I had were answered. And the personalised site audit brought the training together in a way that mattered to us. We could start using what we learnt immediately. Thanks Dave!"

"If you ever need help with Google Ads, I *highly* recommend Aaron Weiner he's a genius (and a highly professional consultant btw, made me feel like I'm his only client, which is obviously not true)"

"SoftwarePromotions have been an instrumental part of iolo's online success for many years now. The team is well qualified, extremely passionate about their craft, and, most importantly, always a pleasure to deal with. I have no hesitation recommending their services to anyone aside from our competitors."

"Your website evaluation was even better than I was hoping for. I tried another outfit a few years ago, and all I got was a pile of print-outs from what looked like SemRush or some other SEO software. So it was a real treat to have someone actually look at the website and provide useful and practical suggestions for improvement."