A number of different resources to assist or interest software developers.

PAD Help
PAD Validate
Competitive Edge

News, articles, tools and other resources.

The following is a list of resources that may be of interest to the software developer.

Software marketing

Software Marketing News – our Software Marketing blog contains news, commentary, ideas, information and insight from the SoftwarePromotions team, Selling online? Follow the feed.
Software Marketing News.

Competitive Edge – 100% original content from SoftwarePromotions. If you would like to receive a regular dose of unique, solid, actionable business advice and useful marketing information, subscribe now.
Competitive Edge.

Software Marketing Articles for Software Developers – a collection of articles specifically for software developers, covering marketing, working with the web, general business ideas and search engines.

Twitter – follow Dave Collins on Twitter.

Facebook – obviously SoftwarePromotions has a Facebook Page.

Google AdWords

Google AdWords News – keep up to date with new options, preferences and functionality in the Google AdWords system. Unique hints and tips are also shared.
Google AdWords News.

Google AdWords Cheat Sheet – not sure whether your AdWords account has been set up correctly? Wondering if you’re losing or making money from your AdWords account? Invaluable information.
Google AdWords Cheat Sheet.

Other software marketing tools and resources

PAD Validation Tool What is a PAD file? Click here to find out. – our online PAD validation tool will identify all problems with your PAD file and help you fix them. Imitated and copied by many – this is the original and the best PAD validation tool!
PAD File Validation Tool.

PAD Validation Tool on Google Toolbar – our popular PAD File Validation Tool is now available as a button on your Google Toolbar. Never waste time submitting a problematic PAD file again!
PAD File Validation on your Google Toolbar.

PADGen usage guidelines – we handle in the region of 20-40 PAD files or more, and are therefore quite accustomed to seeing the same errors time and time again. Make your life easier.
PADGen General Usage Guidelines.


PRTG – network monitoring made easy. It ensures the availability of network components, measures traffic and usage, avoids outages, optimises connections, controls service level agreements (SLAs) and more.
Paessler AG.

NotePage, Inc. – alphanumeric paging software solutions for cell phones and alphanumeric pagers; for standalone systems or network use as needed.
NotePage, Inc.

“Working with SoftwarePromotions is like having a new member of the team. Their attention to detail, dedication and enthusiasm makes them a pleasure to work with. Most importantly the results speak for themselves.”
Jonathan Hill, infacta


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"I would like to thank you for the excellent service that you have provided in promoting the Asthma Assistant. The hits to the site and downloads have increased significantly in a very short duration. I only wish we had come across your services earlier, as we were struggling to gain exposure in an increasingly crowded internet"
Steven Hoare - Polisa Software.

"Working with SoftwarePromotions is like having a new member of the team. Their attention to detail, dedication and enthusiasm makes them a pleasure to work with. Most importantly the results speak for themselves."
Jonathan Hill - infacta