The Good, the Bad & the Ugly:
The visitor to a website forms their first impression instantly. With one finger poised on the back button, you have a second or two to convince them they’re in the right place.
Often underused, the headline’s main purpose is to act as bait. To convince the visitor to stay, explore and relax. And to keep reading the content, knowing they’re in the right place.
You can’t force-feed every piece of information to the visitor. A good navigation helps the visitor guide themselves to exactly where they need to be. Quickly. Easily.
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