Confused visitors leave

We help your visitors understand you instantly.

With clear copy that sells.

No redesign. No developers. Just clearer words.

Most websites talk about themselves

They list features.

They describe the company.

But your visitor doesn't care about any of that. 

They need to know three things:

  • That you understand their problem.
  • That you can solve it.
  • That they can trust you.

Get those right, and the features will sell themselves.

Book a free 15-minute call
Digital Marketing by SoftwarePromotionsSteve McLeod, Feature Upvote
"Soon after we launched Feature Upvote, Dave did a critique of our homepage. He pointed out something we hadn't realised: 'for such a simple product, this is a complicated pricing structure' — and indeed it was.

This gave us a genuine a-ha moment.

Years later, we still bring up Dave's insight when making critical decisions."
Steve McLeod, Feature Upvote

How we do it

  1. We find what's confusing them. How a first-time visitor sees your site.
  2. We research your customers. Their actual words. Their real frustrations.
  3. We rewrite your key pages. Homepage then top landing pages.
  4. You copy and paste it in. No redesign. No developers.
    Book a free 15-minute call
    Digital Marketing by SoftwarePromotionsAndy Brice, SuccessfulSoftware
    "It's incredibly useful to see your website through someone else's eyes, especially eyes as experienced in online marketing as Dave Collins. I now have lots of ideas for new A/B tests."
    Andy Brice, SuccessfulSoftware

    What you get

    • Your key pages, rewritten. Clear, direct, in your customers' language.
    • The research behind every word. So you know why each change was made.
    • A simple implementation plan. Copy, paste, done.

    Will this be a lot of work for you?

    No.

    We do the hours of work. You do the minutes.

    You won't need a website designer:

    • No site redesigns.
    • No new pages to build.
    • Just copy-and-paste.

    Why should you trust me to do this?

    I'm Dave Collins.

    I've been doing this since 1997.

    I've delivered 80+ presentations to thousands of people.

    Speaking at events, business growth organisations, incubators and more.

    I've worked with 651 companies from 51 countries.

    I know what works and what doesn't. And I see what you can't.

    Stop confusing your visitors

    Book a 15-minute call. We'll audit your homepage copy live, showing you what's working, what isn't, and what to change first.

    No pitch, no pressure. Just honest feedback about your copy.

    Book a free 15-minute call