You’ve just found out that your organic traffic is a lot lower than it used to be. You’re worried that you’ve been penalised by Google, that you’ve done something wrong, that your competition are using dirty tactics or that some aspect of your server itself is somehow fundamentally broken.

Firstly, calm down. One of the beauties of SEO is that almost any mistake or problem can be fixed.

Secondly, let’s establish what’s really going on. Nine out of ten SEO emergencies are misdiagnosed!

So let’s go through exactly what you need to do. Please don’t skip any of the steps though – it’s quite important to be methodical with these things…

My traffic has dried up – get the step by step guide

Rankings for some of your keywords have fallen. This is bad news. You’re concerned that you might have been penalised by Google, or that your competition have done something to you.

Firstly, calm down. One of the beauties of SEO is that almost any mistake or problem can be fixed.

Secondly, let’s establish what’s really going on. Nine out of ten SEO emergencies are misdiagnosed! And rankings are no exception.

So let’s go through exactly what you need to do. Please don’t skip any of the steps though – it’s important to be methodical with these things…

I’m seeing a sudden fall in rankings

You’ve just found out that your organic traffic is a lot lower than it used to be. You’re worried that you’ve been penalised by Google, or that you’ve done something that Google consider to be wrong.

Firstly, calm down. One of the beauties of SEO is that almost any mistake or problem can be fixed.

Our company has worked with many companies hit by penalties over the last few years, and we’re yet to find a situation that can’t be recovered from.

Secondly, let’s establish what’s really going on. Around nine out of ten SEO emergencies are misdiagnosed.

So let’s go through exactly what you need to do. Please don’t skip any of the steps though – it’s quite important to be methodical with these things…

I think I’ve been hit by a penalty

You’ve just found out that when you search for the name of your company, product or even one of your most important keywords, you’re not in position one.

Firstly, calm down! There are a number of issues to take into consideration before you panic, and there’s a reasonable chance that the problem may not even exist.

Secondly, let’s establish what’s really going on. Around nine out of ten SEO emergencies are misdiagnosed, and when it comes to ranking positions, we see a lot of very common mistakes being repeated.

So let’s go through exactly what you need to do to understand and fix the situation.

Our company / product / most important keyword isn’t in #1

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