They don't understand you

We help your customers understand you instantly.

So they buy what you're selling.

So 'maybe later' becomes 'yes, now.'

With copy that makes sense and makes sales.

Why this works


✅ More visitors understand what you're selling

✅ More become customers

✅ Changes on your website take minutes

✅ No web designer required

Digital Marketing by SoftwarePromotionsSteve McLeod, Feature Upvote
"Soon after we launched Feature Upvote, Dave did a critique of our homepage. He pointed out something that we hadn't yet realised: "for such a simple product, this is a complicated pricing structure" - and indeed it was.

This gave us an a-ha moment: if we want to keep the product simple, everything around it must be simple too: the pricing, the marketing, the onboarding, even the settings.

I was impressed with Dave's ability to immediately see this problem. Now, years later, we bring up Dave's insight whenever we are making critical decisions: our product is simple; are we embracing that simplicity in whatever we are doing?"
Steve McLeod, Feature Upvote

Here's exactly how we do it

Your visitors won't work at understanding what you sell.

So we make this simple.

  • We analyse your current copy and competitor messaging
  • We research your actual customers - their language and pain points
  • We audit your analytics to see where visitors drop off
  • We rewrite your key pages using their exact words and phrases
  • We don't use gut instinct - our choices are based on data

Stop shouting at your customers


Too many companies think that the best way to sell is to shout.

Shout about features. Shout about how easy it is to use.

Shouting is a terrible way to sell.

Your potential customer needs to know if you understand their problem.

If you can solve it for them.

If they can trust you.

Digital Marketing by SoftwarePromotionsAndy Brice, SuccessfulSoftware
"It is incredibly useful to be able to see your website through someone else's eyes, especially when those eyes belong to someone as experienced in online marketing as Dave Collins. I now have lots of ideas for new A/B tests."
Andy Brice, SuccessfulSoftware

What you get

  • Rewritten homepage
  • Rewritten main pages
  • Rewritten key landing pages

Will this be a lot of work for you?

No.

The work we do will take many hours.

The work you do will take minutes.

You won't need a website designer to get involved:

No major structural changes.

No site redesigns.

Just copy-and-paste

Why should you trust me to do this?

I'm Dave Collins.

I've been speaking at conferences worldwide for more than 25 years.

I've delivered 80+ presentations to thousands of people.

At 45+ events, business growth organisations, incubators and more.

I've worked with more than 650 websites.

I've been carrying out website critiques, reviews and optimisations at conferences since 2001.

I have worked with 648 clients from 51 countries.

I know what works and what doesn't.

More importantly - I'm not too close to your website.

Stop confusing your customers?


Book a 15-minute call and we'll show you exactly what's confusing your visitors and how to fix it.

In fact we'll audit your homepage copy live.

Showing you what's working, what isn't, and what to change first.

No pitch, no pressure - just honest insights about your copy.

You'll walk away with actionable insights whether we work together or not.