Confused visitors don't buy

We help your visitors understand you instantly.

With clear copy that sells.

No redesign. No developers. Just clearer words.

Most websites talk about themselves

Features. Company history.

Your visitor doesn't care about any of that. 

They're asking three questions:

  • Do you understand my problem?
  • Can you solve it?
  • Can I trust you?

Answer those, and the features sell themselves.

Book a free 15-minute call

No pitch, just 15 minutes on your actual site.
I'll point out the first thing confusing your visitors, and won't run over without your okay.

Digital Marketing by SoftwarePromotionsSteve McLeod, Feature Upvote
"Years later, we still bring up Dave's insight when making critical decisions.

After we launched Feature Upvote, Dave reviewed our homepage and pointed out something we hadn't realised: 'for such a simple product, this is a complicated pricing structure' — and indeed it was. This gave us a genuine a-ha moment."
Steve McLeod, Feature Upvote

How we do it

  1. We find what's confusing your visitors. How a first-timer sees your site.
  2. We research your customers. Their actual words. Their real frustrations.
  3. We rewrite your key pages. Homepage then top landing pages.
  4. You copy and paste it in.
Book a free 15-minute call

No pitch. We look at your actual site, not a generic script.
You get something. I'll show you the first thing confusing your visitors.
15 minutes. I won't run over without your okay.

Digital Marketing by SoftwarePromotionsAndy Brice, SuccessfulSoftware
"It's incredibly useful to see your website through someone else's eyes, especially eyes as experienced in online marketing as Dave Collins. I now have lots of ideas for new A/B tests."
Andy Brice, SuccessfulSoftware

What you get

  • Your key pages, rewritten. Clear, direct, in your customers' language.
  • The research behind every word. So you know why each change was made.
  • A simple implementation plan.

Will this be a lot of work for you?

No.

We do the hours of work. You do the minutes.

Why should you trust me to do this?

I'm Dave Collins.

I've been doing this since 1997.

I've delivered 80+ presentations to thousands of people.

Speaking at events, business growth organisations, incubators and more.

I've worked with 651 companies from 51 countries.

I know what works and what doesn't. And I see what you can't.

Stop confusing your visitors

Book a free 15-minute call. We'll audit your homepage copy live, showing you what's working, what isn't, and what to change first.

No pitch, no pressure. Just honest feedback about your copy.

Book a free 15-minute call