Confused visitors leave

So we help your customers understand you instantly.

With copy that makes sense and makes sales.

No redesign. No developers. Just clearer words.

Most websites talk about themselves

They list features.

They explain how things work.

They describe the company.

But your customer doesn't care about any of that. Not yet.

They need to know three things:

  • That you understand their problem.
  • That you can solve it.
  • That they can trust you.

Get those right, and the features will sell themselves.

Book a free 15-minute call
Digital Marketing by SoftwarePromotionsSteve McLeod, Feature Upvote
Soon after we launched Feature Upvote, Dave did a critique of our homepage. He pointed out something we hadn't realised: 'for such a simple product, this is a complicated pricing structure' — and indeed it was.

This gave us a genuine a-ha moment.

Years later, we still bring up Dave's insight when making critical decisions.
Steve McLeod, Feature Upvote

How we do it

  1. We find what's confusing them. How a first-time visitor sees your site.
  2. We research your customers. Their language and pain points.
  3. We rewrite your key pages. Homepage then top landing pages.
  4. You copy and paste it in. No redesign. No developers.
    Book a free 15-minute call
    Digital Marketing by SoftwarePromotionsAndy Brice, SuccessfulSoftware
    "It is incredibly useful to be able to see your website through someone else's eyes, especially when those eyes belong to someone as experienced in online marketing as Dave Collins. I now have lots of ideas for new A/B tests."
    Andy Brice, SuccessfulSoftware

    What you get

    • Your homepage, rewritten. Clear, direct, in your customers' language.
    • Your key landing pages, rewritten. Same treatment, same clarity.
    • The research behind every word. So you know why each change was made.
    • A simple implementation plan. Copy, paste, done.

    Will this be a lot of work for you?

    No.

    The work we do will take many hours.

    The work you do will take minutes.

    You won't need a website designer to get involved:

    No major structural changes.

    No site redesigns.

    Just copy-and-paste.

    Why should you trust me to do this?

    I'm Dave Collins.

    I've delivered 80+ presentations to thousands of people.

    At events, business growth organisations, incubators and more.

    I've also worked with more than 650 websites.

    And 651 companies from 51 countries.

    I know what works and what doesn't. And I'm not too close to your website.

    Stop confusing your customers

    Book a 15-minute call. We'll audit your homepage copy live; showing you what's working, what isn't, and what to change first.

    No pitch, no pressure - just honest insights about your copy.

    Book a free 15-minute call