Last updated on 27th October, 2025.

Please note that the words “we”, “our”, and “SoftwarePromotions” all refer to SoftwarePromotions Ltd.

By using the services of SoftwarePromotions, you agree to the following conditions:

1. That SoftwarePromotions will provide the client with Search Engine Optimisation Services and/or advice (hereinafter referred to as “SEO”).
2. That SoftwarePromotions may use specific keywords and/or phrases to attempt to improve the search engine ranking of, and/or position the contents of the client’s website as agreed.
3. That SoftwarePromotions’ SEO advice and/or services are usually intended to serve two main purposes: 1) to provide the client with better or increased exposure in search engines, and 2) to drive more or better targeted online traffic to the site.
4. That SoftwarePromotions’ SEO advice and/or services may include researching keywords and phrases to select appropriate, relevant search terms, editing and/or optimisation of text for various html tags, meta data, page titles, and page text as necessary, analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes if required.
5. That for the purposes of receiving professional SEO advice and/or services, the client agrees to provide administrative/backend access to the website for analysis of content and structure, permission to make changes for the purpose of optimisation and to communicate directly with any third parties, e.g., your web designer, if required, unlimited access to existing website traffic statistics for analysis and tracking purposes.
6. That if the client’s site is lacking in textual content, the client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. SoftwarePromotions is not responsible for creating site content.
7. That all fees, services, documents, recommendations, and reports are confidential.
8. That SoftwarePromotions has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
9. That due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, SoftwarePromotions does not guarantee #1 positions or consistent top 10 positions or any ranking positions for any particular keyword, phrase, or search term.
10. That Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than “x” amount of time. This is referred to as the “Google Sandbox.” SoftwarePromotions assumes no liability for ranking/traffic/indexing issues related to Google Sandbox penalties.
11. That occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO.
12. That linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all SEO efforts. SoftwarePromotions does not assume liability for the client’s choice to link to or obtain a link from any particular website without prior consultation.
13. That SoftwarePromotions is not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the client’s website.
14. That the client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to SoftwarePromotions for inclusion on the website above are owned by the client, or that the client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend SoftwarePromotions and its subcontractors from any liability or suit arising from the use of such elements.
15. That SoftwarePromotions is not responsible for the client overwriting SEO work to the client’s site. (e.g., client/webmaster uploading over work already provided/optimised).
16. That SoftwarePromotions shall in no way be liable for any consequential, incidental or direct damages suffered in the course of using this service.
17. That we reserve the right to alter, add or remove any of the components of this service without any notice being given.
18. That payment for the services of SoftwarePromotions is completely and totally non-refundable.
19. That SoftwarePromotions reserves the right to include author and/or company’s name and nature of promotion on the SoftwarePromotions website or other location whether on internet or not and whether in digital medium or not.
20. That by using the services of SoftwarePromotions Ltd, you accept and acknowledge that the results achieved may not always be visible or instantaneous.
21. That SoftwarePromotions reserves the right to add your contact information to our own mailing list.

Since 2001, we have been attending and speaking at a variety of events all over the world.

Dave Collins has delivered over 100 presentations at over 30 different events, conferences, webinars, online classes, networking events, accelerator programs and more in the United States, China, Russia, Germany, France, Belgium and the United Kingdom.

His reputation is based on his wide range of experience and willingness to share good, useful information. Either that or his receding hairline and the ever-expanding bags under his eyes.