Video 1: Google think you have problems.

Every website has problems, issues and errors. The bigger the website, the more of them you’re likely to find.

Yet some of these issues can have a negative impact on the number of visitors that Google send you.

Fortunately Google can tell you exactly what’s wrong, without getting bogged down in minor issues that don’t matter.

Fixing these issues can have a major impact on how Google view and present your website.

The video is only four minutes and 15 seconds long.

Note: if you don’t yet have access to your Google Search Console, see our instructions below the video.

If you don’t yet have access to your Google Search Console:

Don’t worry. Getting setup is very quick and simple.

Note that you don’t necessarily need the account to watch the course.

So it’s up to you whether you want to set it up now or later.

(1) Sign in to Google Search Console with your Google account.

(2) Once you’re in, click on add a site.

(3) Verify that you’re the owner of the site by doing one of the following:

– upload a file to your server

– add a meta tag to your website’s HTML

– Add a new DNS record

– Use your Google Analytics or Google Tag Manager account

Also…

• Don’t worry if this is too technical. Ask whoever handles your website to set up your account.
• And Google have a help page to assist if you have issues.
• Sometimes a new account takes a few days to start populating with data. If this is the case you should still continue with the course.

Video 2: Google’s opportunities for your business.

Google Search Console gives you more data than you can possibly use.

But hidden away in the middle of your account is an astonishingly useful resource.

It not only has useful trend information, but also invaluable opportunities for your business.

This lesson is arguably one of the most useful in the series.

After watching this lesson you’ll never again wonder where to start your SEO efforts.

The video is only five minutes and 1 second long. Sorry for going over.

Video 3: Technical issues? Not a problem!

In the first lesson I showed you how to identify the main issues that Google have with your website.

In this lesson we’ll go one step further, and I’ll show you how to spot critical issues with your site or server, and also how to identify external links that may be causing you errors.

These are all technicalities, but as you’ll see, understanding them couldn’t be simpler.

Ignoring these issues can be disastrous.

The video is four minutes and 16 seconds long.

Video 4: Mobile-friendly isn’t necessarily mobile-friendly.

Having Google class your website as mobile friendly has now become vital.

This lesson will show you how to see your site through Google’s eyes, and why doing so is more important than ever before.

This is arguably one of the most important fires to put out. Don’t neglect it.

The video is less than four minutes and 51 seconds long.

Video 5: Easy monitoring in less than 2 minutes.

When I tell business owners that they need to keep an eye on their SEO, their eyes usually glaze over.

But there are two very good reasons for making sure this happens every week.

(1) It is one of the most important things you can do for your website. Imagine if all your organic traffic dried-up tomorrow. I’ve seen this happen countless times when business owners take their eyes off the ball.

(2) It will quite literally take you less than two minutes.

Watch this final video in the series, and I’ll show you a seven step sequence you need to monitor your website for SEO problems.

Two minutes a week could save you thousands in lost revenue.

The video is four minutes and 57 seconds long.

Video 6: Bonus video.

Now that you’ve learnt the basics, this might be the ideal time to learn how to handle SEO for yourself. No more outsourcing, no more paying monthly fees, and no more leaving it on your to-do list. Just do the whole thing for yourself, as and when you choose to do so.