One of the more common complaints that people have with the Google AdWords system is that there is nowhere detailing new features. AdWords works incredibly well, but Google add new options, features and functionality on an ongoing basis. And finding details of the changes often proves to be hit and miss. Until now.

Being aware of and understanding Google's changes is a vital aspect of effective AdWords management. Some of the changes may present the advertiser with new opportunities, while some may result in budgets being wasted.

This page will detail all the AdWords changes that we happen upon, along with our own commentary, based on years of experience. Please check this page regularly - new content will be posted on a regular basis.

An RSS feed of this information is also available.

Changes to ad rotation settings - May 1, 2012

Want more information on the quality score? - April 30, 2012

New AdWords labels - April 24, 2012

Say goodbye to phrase and exact match keywords - April 17, 2012

AdWords Budget Ideas - April 16, 2012

Location targeting changes - April 10, 2012

Target by zip code - April 5, 2012

New AdWords Graphs - March 30, 2012

Ad diagnostics on the ads tab - March 20, 2012

New Display Network tab - March 19, 2012

Sitelinks on the Opportunities Tab - March 8, 2012

AdWords statistics delay - March 5, 2012

Missing items in the AdWords Change History - February 24, 2012

Automatically generate display ads - February 21, 2012

Ad rotation migration - February 20, 2012

Share negative keywords and placements across campaigns - February 17, 2012

New AdWords enhanced Sitelinks - February 14, 2012

Impression share data coming to the ad group level - February 6, 2012

New report: User Locations - February 2, 2012

AdWords email support has changed - January 23, 2012

Ads stuck under review? - January 20, 2012

Paused ads will be reviewed - September 08, 2011

New AdWords metric: Est. Top Page Bid - Translation: More money for Google - September 08, 2011

New version of the AdWords Editor - 9.5.1 - August 29, 2011

Conversion tracking for mobile devices - August 18, 2011

Top vs. Side - July 18, 2011

New targeting for Tablets - July 14, 2011

Display network campaign level setting changes - July 14, 2011

New metric for the display network. - June 21, 2011

AdWords Editor Bug - June 06, 2011

Location targeting updates coming soon. - May 24, 2011

Domains are being added to the ad headline - May 17, 2011

AdWords Editor Version 9.0 - May 13, 2011

Instant Previews for AdWords Ads - April 28, 2011

Preset filters from Google, how nice of them? - April 21, 2011

Free phone support for U.S. and Canada based AdWords customers - April 11, 2011

Say goodbye to Position Preference - April 08, 2011

New feature for AdWords: Make your campaign less targeted through topics. - April 05, 2011

Location targeting changes - beware - March 28, 2011

New device targeting options coming soon - March 24, 2011

Update to the upcoming changes on managed placement bids - March 04, 2011

Diagnose keywords - March 04, 2011

Ad rotation update - February 25, 2011

Changes are coming for bidding on managed placements - February 22, 2011

AdWords Automation for All - February 18, 2011

Want bigger Headlines? - February 11, 2011

New AdWords Account Snapshot - February 08, 2011

Budget ideas to replace Limited by budget? - January 20, 2011

Want some Free Clicks? - January 20, 2011

Display URLs are about to change - January 14, 2011

News for Display Ads - December 17, 2010

Contextual Targeting Tool - December 01, 2010

AdWords Change History facelift - November 30, 2010

New version of AdWords Editor - Version 8.5.1 - November 09, 2010

New Reporting and Tools tab - October 13, 2010

New AdWords columns you might want to view - October 13, 2010

Missing any AdWords reports? - September 29, 2010

AdWords Editor version 8.0.1 - September 21, 2010

Comparing past performance gets easier - May 17, 2010

New AdWords feature (long overdue) - May 14, 2010

Enhanced CPC beta - March 17, 2010

Work faster in Google AdWords - March 10, 2010

Lost your filters? - March 10, 2010

Targeting mobile devices gets focused - January 28, 2010

Bid Simulator - August 07, 2009

The New AdWords Interface is live - bad news for most advertisers - May 14, 2009

New Conversion Metrics - April 14, 2009

Warning: New AdWords phishing - March 17, 2009

More display URL policy changes - February 23, 2009

New AdWords interface - February 02, 2009

Using Trademarked Names in Display URLs - January 15, 2009

Your Google AdWords Approval Status - January 05, 2009

AdWords Editor 7.0 released - December 18, 2008

iPhones and other mobile devices - December 09, 2008

Top Tactics for Tough Times - December 04, 2008

More Quality Score Changes - November 05, 2008

How will the recession affect Google AdWords? - October 29, 2008

Google and Search Partners - the separation begins - October 21, 2008

New version of AdWords Editor - version 6.5 - October 08, 2008

Statistics drop-down menu - September 05, 2008

Quality Score "Improvements" - August 27, 2008

Google AdWords Cheat Sheet - August 19, 2008

Google + DoubleClick = better content network - August 08, 2008

More Sponsored Links - August 01, 2008

(Ad)Word of the Day: Keyword Insertion - July 31, 2008

New Format for Main Ad Group Page - July 24, 2008

New AdWords Editor Release - 6.0.1 - July 24, 2008

Use Keywords and Placements together on the Content Network - July 23, 2008

Keyword research with figures - July 10, 2008

Slow Speed Costs! - June 19, 2008

AdWords Editor Bugs - June 06, 2008

New version of AdWords Editor - June 06, 2008

New feature - monthly budget - May 26, 2008

My Change History REALLY changes - May 22, 2008

My Change History Changes - April 30, 2008

Google Leaks Quality Score Variables - April 30, 2008

New conversion tracking features - April 14, 2008

AdWords Trademark Policy Revision (UK and Ireland) - April 07, 2008

An update to display URL policy - March 28, 2008

You were warned (AKA I told you so) - March 17, 2008

Time really is money - March 11, 2008

An update to display URL policy - February 21, 2008

AdWords Phishing Email - January 14, 2008

Keyword Tool redesign - December 17, 2007

Template Centre - December 04, 2007

Country targeting new interface - November 29, 2007

Change to content network text ads - November 20, 2007

Why I don't like the new keyword analysis tool - October 23, 2007

1 keyword(s) are currently inactive for search - October 23, 2007

What's New in Google AdWords? - October 23, 2007

Help me - October 15, 2007

Keyword Insertion now official - October 11, 2007

Landing page quality score clarification - September 20, 2007

Speak to a specialist - September 13, 2007

Little Trouble in Big China - September 13, 2007

Report Centre Changes - August 30, 2007

Pushing the sale too hard? - August 14, 2007

Top ad placement formula - August 09, 2007

Pushing features onto AdWords Editor - August 09, 2007

New version of AdWords Editor - August 03, 2007

Campaign Optimizer? - July 31, 2007

Broad Match just became a lot more dangerous - June 18, 2007

Search Query Report - June 18, 2007

IP address exclusion - June 18, 2007

Negative Keyword Tool - June 18, 2007

Sorting by budget - June 12, 2007

Work faster. Save money. - June 07, 2007

Q: When is a new feature not a new feature? - June 04, 2007

No End Date - May 29, 2007

Placement Performance - May 18, 2007

What's New? - May 09, 2007

New version of AdWords Editor - May 07, 2007

SMS Phone Alerts - April 23, 2007

Google AdWords New Preferred Cost Option - April 18, 2007

Campaign Summary changes - April 16, 2007

My Change History changes - April 12, 2007

Top ads display changes - April 11, 2007

AdWords slow performance - March 13, 2007

Shiny new help icons - March 13, 2007

New Promotional Credits policy - March 12, 2007

New Version of AdWords Editor - February 26, 2007

Report Changes (minor) - February 22, 2007

Pausing enabled - February 19, 2007

Quality Score Chaos - February 16, 2007

Quality Score - the confusion continues - February 15, 2007

Customised (customized) columns - January 31, 2007

Ad Serving - January 16, 2007

Quality Score Befuddlement - December 18, 2006

Google Audio Ads - December 11, 2006

AdWords Editor 2.5 - December 05, 2006

AdWords Yo-Yo - November 30, 2006

MCC statistics now updated daily - November 23, 2006

Quality Score Nonsense - November 20, 2006

Landing Page Quality Update - November 09, 2006

AdWords Editor Nightmare - October 25, 2006

Report Centre Changes - October 12, 2006

AdWords Editor Version 2.0 - October 04, 2006

Check your ads through the eyes of the world! - September 11, 2006

Free software that saves time - AdWords Editor - September 05, 2006

MCC Alerts - August 23, 2006

Report Centre Changes - August 14, 2006

Click Fraud Detection - August 09, 2006

More Changes - Quality Score revisited - July 19, 2006

Major Round of Changes - June 30, 2006

Ad Scheduling - June 16, 2006

Position Preferences - June 15, 2006

AdWords Editor - June 07, 2006

Including deleted items that were active - June 05, 2006

New terms - US accounts only? - June 02, 2006

Delivery method - new feature - May 22, 2006

Ad Serving - terminology change - May 22, 2006